Is j crew profitable to sell on Amazon United States?

The niche generates $9K/yr across 177 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the j crew niche?

76 brands and 113 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in j crew?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 11.3% — above our launch gate.

What does it cost to enter the j crew niche?

Listings span $8.52–$106.40; the average listing price is $30.70 (sweet spot $15–$100). The average incumbent carries 1,949 reviews — the moat a new listing must climb.

J Crew

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a small market ($9K/yr) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible$30.70

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Price range

Great$8.52–$106.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Review moat

Okay1,948.72

avg incumbent reviews — the moat a new listing must climb

Returns

Bad11.3%

return rate — above 5% kills the launch gate

Market size

Bad$9K

$9K/yr · 199K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is j crew profitable on Amazon?

According to Flapen's Amazon United States niche tracking, j crew is a $9K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

j crew market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $15K–$23K; units × avg price
Conversion rate: 0.1%
Avg BSR: #3,711
Page quality: 0%
Prime: 81%
Sponsored: 93%
Out of stock: 6.9%
Avg brand age: 38 months
Avg seller age: 145 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

76 rising

Sellers

113

Top-5 brand share

44%

Top 20: 75%

Top-5 click share

14%

Top 20: 40%

Open market

53%

J.Crew Mercantile21%
Madewell11%
Astylish4%
Amazon Essentials4%
OFEEFAN4%
Maohao3%

j crew demand & seasonality

Weekly Amazon search volume, last 29 weeks — +24.3% search growth over the last 90 days.

Open Trend

Top j crew search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

j crew98K/yr +29.5%0.0% conv.
j.crew17K/yr +60.4%0.0% conv.
j crew womens tops10K/yr +81.3%0.1% conv.
j crew factory21K/yr -10.2%0.1% conv.
j crew women13K/yr -6.2%0.0% conv.
jcrew women tops16K/yr -34.0%0.0% conv.
j. crew5K/yr +36.2%0.0% conv.
j. crew womens clothing4K/yr +27.3%0.1% conv.
jcrew women4K/yr +11.6%0.0% conv.
j-crew8K/yr -10.1%0.0% conv.

All search terms

Top j crew products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Womens Oversized Roll Neck Sweater Long Sleeve Chunky Knit Pullover Cozy Fall Tops Casual Loose Knitwear(Ivory-Ruby-Navy M)

Maohao$36.264.3★74 rev

Blouses for Women Dressy Casual Fashion Clothing Womens Tops Short Sleeve Shirts Buinsess Casual Outfits Boho Tops Brown Stripes L

OFEEFAN$10.784.4★564 rev

Madewell Womens Northside Vintage Tee White Wash XXL

Madewell$24.184.2★965 rev

Imily Bela Womens Cable Short Sleeve Sweaters Tops Solid Lapel V Neck Knit Casual Soft Pullover Shirt White

Imily Bela$24.304.3★2,499 rev

J.Crew Mercantile Mens Classic Fit Plaid Flex Casual Shirt L EOE Blue Stripe WZ7002

J.Crew Mercantile$55.514.3★30 rev

Newest

by launch date

Blouses for Women Dressy Casual Fashion Clothing Womens Tops Short Sleeve Shirts Buinsess Casual Outfits Boho Tops Brown Stripes L

OFEEFAN$10.78564 rev

7mo ago

J.Crew Mercantile Mens Classic Fit Plaid Flex Casual Shirt L EOE Blue Stripe WZ7002

J.Crew Mercantile$55.5130 rev

7mo ago

Womens Oversized Roll Neck Sweater Long Sleeve Chunky Knit Pullover Cozy Fall Tops Casual Loose Knitwear(Ivory-Ruby-Navy M)

Maohao$36.2674 rev

10mo ago

Astylish Womens Button Down Plaid Shirt Casual Tops 2025 Fall Flowy Long Sleeve Ruffle V Neck Trendy Checkered Blouses Coffee Large

Astylish$21.43792 rev

11mo ago

PEGENO Mens Classic Fit Cotton Polo Shirt Casual Short Sleeve Breathable Summer Shirts for Men (Navy Blue-US X-Large)

PEGENO$14.81461 rev

1y ago

What reviews say buyers love and hate about j crew

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Flattering fit”

Quality-Overall11%

“Beautiful quality”

Soft Feel9%

“Silky soft”

Color9%

“Color is accurate”

Comfort-Overall8%

“This top is beautiful and so comfortable”

Material Quality6%

“light material”

Shape/Style4%

“nice style”

Value For Money3%

“Excellent value”

Weight Light3%

“Light weight and true size”

Washability2%

“it washes beautifully”

What buyers complain about

Size-Overall25%

“Too long”

Color6%

“The color is off”

Quality-Overall5%

“Seems 'quality control' is a recurring issue with this brand”

Material Quality5%

“Cute shirt material not what I was hoping for”

Value For Money3%

“not worth the price”

Thickness2%

“To thick”

Stitch/Finish/Polish2%

“Stitch quality is very poor”

Wrinkles2%

“Came out of dryer very wrinkled”

Smell2%

“Has a strong unpleasant smell”

Pilling/Linting1%

“pilling after 2 washes”

Top return reasons

Size-Overall44%

Length8%

Material Quality7%

Chest Fit6%

Color6%

Sleeve Fit4%

Waist Fit3%

Thin3%

Shape/Style2%

Advertised Vs Actual Product2%

Common j crew questions

Is j crew profitable to sell on Amazon United States?: The niche generates $9K/yr across 177 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the j crew niche?: 76 brands and 113 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in j crew?: Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 11.3% — above our launch gate.
What does it cost to enter the j crew niche?: Listings span $8.52–$106.40; the average listing price is $30.70 (sweet spot $15–$100). The average incumbent carries 1,949 reviews — the moat a new listing must climb.