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J Crew

Maybe

The top 5 products take only 14% of clicks. But shoppers spend only $9K a year here, so J Crew is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$9K/yr199K searches / yr
90-day growth
+24.3%search demand this quarter
Competition
14%top-5 click share · 76 brands · 113 sellers

Flapen Score

J Crew against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, J Crew is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The J Crew market on Amazon at a glance

Shoppers on Amazon United States searched for J Crew 199K times last year and spent an estimated $9K. The top 5 brands take 44% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
0.1%
Market size, estimated
$9Ka year
Top search term
j crew98K searches a year

02 · Price

A sale here is worth $30.70.

Listings sell for $30.70 on average, from $8.52 to $106.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $30.70 that is $0 to $3K a year per listing.

Average price
$30.70inside the $15 to $100 sweet spot
Price range
$8.52–$106.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #3,711 within Sweaters. It carries 1,949 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
81%
Out of stock, average day
6.9%
Average rank
#3,711in Sweaters
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,949per listing
Listings tracked
177

04 · Newcomers

Amazon counts 3 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top J Crew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$92$183$275$366101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

76 rising

Sellers

113

Top-5 brand share

44%

Top 20: 75%

Top-5 click share

14%

Top 20: 40%

Open market

53%

  • J.Crew Mercantile21%
  • Madewell11%
  • Astylish4%
  • Amazon Essentials4%
  • OFEEFAN4%
  • Maohao3%

Demand

J Crew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top J Crew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • j crew98K/yr
  • j.crew17K/yr
  • j crew womens tops10K/yr
  • j crew factory21K/yr
  • j crew women13K/yr
  • jcrew women tops16K/yr
  • j. crew5K/yr
  • j. crew womens clothing4K/yr
  • jcrew women4K/yr
  • j-crew8K/yr

Reviews and returns

What reviews say buyers love and hate about J Crew

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
11.3%of orders come back
“Too long”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common J Crew questions

Answered from the same tracked data.