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Iu Football Shirt

Fail

Demand is soft, at -88.6% this quarter, so Iu Football Shirt is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$33K/yr30K searches / yr
90-day growth
-88.6%search demand this quarter
Competition
71%top-5 click share · 8 brands · 8 sellers

Flapen Score

Iu Football Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Iu Football Shirt is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iu Football Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Iu Football Shirt 30K times last year and spent an estimated $33K. The top 5 brands take 87% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-88.6%
Conversion, latest week
4.1%
Market size, estimated
$33Ka year
Top search term
indiana football shirt13K searches a year

02 · Price

A sale here is worth $27.45.

Listings sell for $27.45 on average, from $15.84 to $45.61. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $27.45 that is $0 to $3K a year per listing.

Average price
$27.45inside the $15 to $100 sweet spot
Price range
$15.84–$45.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #7,143 within T-Shirts. It carries 491 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
75%
Out of stock, average day
6.5%
Average rank
#7,143in T-Shirts
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
491per listing
Listings tracked
12

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Iu Football Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

8

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Brand 132%
  • Brand 230%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 8%)

Demand

Iu Football Shirt search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Iu Football Shirt

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Terrible cheap wrong sized as stated cheap labeled”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Iu Football Shirt questions

Answered from the same tracked data.