Its a Boy

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

3.2%

Market size, estimated

$107Ka year

Peak month

August2.0× the quietest month

Top search term

its a boy179K searches a year

Listings sell for $11.40 on average, from $5.06 to $23.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.40 that is $3K to $6K a year per listing.

Average price

$11.40under the $15 to $100 sweet spot

Price range

$5.06–$23.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

2.7%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #566 within Baby Girls. It carries 1,781 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#566in Baby Girls

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,781per listing

Listings tracked

18

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months