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Italia

Fail

An estimated 11.9% of orders come back, so Italia is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$39K/yr325K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
37%top-5 click share · 24 brands · 26 sellers

Flapen Score

Italia against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Italia is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Italia market on Amazon at a glance

Shoppers on Amazon United States searched for Italia 325K times last year and spent an estimated $39K. The top 5 brands take 70% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
0.7%
Market size, estimated
$39Ka year
Top search term
italia125K searches a year

02 · Price

A sale here is worth $17.59.

Listings sell for $17.59 on average, from $11.42 to $29.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.59 that is $0 to $2K a year per listing.

Average price
$17.59inside the $15 to $100 sweet spot
Price range
$11.42–$29.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #9,556 within T-Shirts. It carries 389 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
3.6%
Average rank
#9,556in T-Shirts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
389per listing
Listings tracked
50

04 · Newcomers

0 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Italia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

26

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

37%

Top 20: 71%

Open market

26%

  • Brand 129%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Italia search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Italia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • italia125K/yr
  • italy shirt44K/yr
  • italian shirt33K/yr
  • italia shirt18K/yr
  • italy t shirt11K/yr
  • italia shirt women11K/yr
  • italian shirts15K/yr
  • italy shirts8K/yr
  • italy tshirt7K/yr
  • italy shirts for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Italia

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
11.9%of orders come back
“Runs small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Italia questions

Answered from the same tracked data.