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It Takes a Long Time to Grow an Old Friend

Fail

Demand is soft, at -49.1% this quarter, so It Takes a Long Time to Grow an Old Friend is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$29K/yr47K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
39%top-5 click share · 24 brands · 32 sellers

Flapen Score

It Takes a Long Time to Grow an Old Friend against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, It Takes a Long Time to Grow an Old Friend is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The It Takes a Long Time to Grow an Old Friend market on Amazon at a glance

Shoppers on Amazon United States searched for It Takes a Long Time to Grow an Old Friend 47K times last year and spent an estimated $29K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
3.7%
Market size, estimated
$29Ka year
Peak month
July6.6× the quietest month
Top search term
it takes a long time to grow an oldfriend23K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $4.84 to $36.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $16.65 that is $0 to $2K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$4.84–$36.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #15,076 within Shoe, Jewelry & Watch Accessories. It carries 45 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
65%
Out of stock, average day
11.8%
Average rank
#15,076in Shoe, Jewelry & Watch Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
45per listing
Listings tracked
31

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top It Takes a Long Time to Grow an Old Friend products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

32

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

39%

Top 20: 88%

Open market

39%

  • Brand 120%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

It Takes a Long Time to Grow an Old Friend search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.6×

Search terms

Top It Takes a Long Time to Grow an Old Friend search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • it takes a long time to grow an oldfriend23K/yr
  • it takes a long time to grow an old friend15K/yr
  • it takes a long time to grow a friend1K/yr
  • it takes a long to grow an old friend2K/yr
  • it takes a long time to grow old friends6K/yr

Reviews and returns

What reviews say buyers love and hate about It Takes a Long Time to Grow an Old Friend

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Size-Overall”
1.5%of orders come back
“It is a bit small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common It Takes a Long Time to Grow an Old Friend questions

Answered from the same tracked data.