Is irish hat profitable to sell on Amazon United States?

The niche generates $53K/yr across 83 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -61.5%. Flapen's verdict: Skip it (41/100).

How competitive is the irish hat niche?

28 brands and 37 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in irish hat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 7.4% — above our launch gate.

When does demand for irish hat peak?

Demand peaks in Feb–Mar–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the irish hat niche?

Listings span $3.69–$101.60; the average listing price is $33.08 (sweet spot $15–$100). The average incumbent carries 2,386 reviews — the moat a new listing must climb.

Irish Hat

Skip it

Soft demand (-61.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$33.08

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Price range

Great$3.69–$101.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Okay2,385.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Market size

Bad$53K

$53K/yr · 189K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-61.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

Is irish hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, irish hat is a $53K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

irish hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $66K–$83K; units × avg price
Conversion rate: 0.9%
Avg BSR: #4,384
Page quality: 0%
Prime: 98%
Sponsored: 80%
Out of stock: 3.2%
Avg brand age: 46 months
Avg seller age: 188 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

23%

Top 20: 58%

Open market

37%

VOBOOM16%
Biddy Murphy15%
Xinveen12%
LADYBRO8%
Senker Fashion7%
STARANCE5%

irish hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.5% search growth over the last 90 days.

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top irish hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

irish hats for men57K/yr -66.4%1.1% conv.
irish caps for men31K/yr -56.0%0.8% conv.
irish cap27K/yr -58.8%1.0% conv.
irish flat caps for men17K/yr -53.2%0.5% conv.
irish flat cap13K/yr -52.2%0.9% conv.
irish caps7K/yr -58.0%0.8% conv.
mens irish hat8K/yr -72.5%1.1% conv.
mens irish hats5K/yr -55.8%0.0% conv.
mens irish cap5K/yr -56.7%0.5% conv.
irish newsboy caps for men5K/yr -67.9%0.5% conv.

All search terms

Top irish hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VOBOOM Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Cap (Style2-Black)

VOBOOM$13.444.6★14,855 rev

VOBOOM Mens Herringbone Flat Ivy Newsboy Hat Wool Blend Gatsby Cabbie Cap (Army Green 7 5/8)

VOBOOM$18.774.4★9,351 rev

Quanhaigou Mens Cotton Flat Ivy Gatsby Newsboy Driving Hat Adjustable Irish Cabbie Ivy Driving Hunting Cap (Plaid Green)

Quanhaigou$13.954.4★803 rev

Senker 2 Pack Mens Classic Herringbone Tweed Wool Blend Flat Cap Ivy Gatsby Newsboy Cabbie Driving Hat B-black/Grey One Size

Senker Fashion$19.084.4★5,353 rev

Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)

Biddy Murphy$83.494.8★6 rev

Newest

by launch date

Biddy Murphy Self-Adjusting Irish Wool Driving Cap for Men and Women Comfort Fit Flat Cap Newsboy Style Hat (Medium Forest Green Herringbone)

Biddy Murphy$83.496 rev

5mo ago

YDO DSNER Newsboy Cap for Men Flat Wool Hats Irish Beret Caps Mens Derby Hat 1920s Mens Dress Hat Herringbone Ivy Cap Dark Gray

YDO DSNER$23.656 rev

9mo ago

DOOVID Mens Newsboy Cap Retro Classic Beret Ivy Irish Gentleman Hat Cabbie Flat Cap 1pc Green One Size

DOOVID$7.88108 rev

1y ago

UTTPLL Men-Cotton-Gatsby-Newsboy-Driving Caps Soft Classic Ivy Irish Hats Golf Beret Flat Hat Cabbie Hunting Cap Halloween Christms Green

UTTPLL$9.13423 rev

1y ago

Xinveen Newsboy Hats for Men Flat Cap Cotton Adjustable Breathable Irish Cabbie Ivy Driving Hunting Hat Olive Green

Xinveen$10.90657 rev

2y ago

What reviews say buyers love and hate about irish hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“fit accurate”

Quality-Overall22%

“Reasonable quality for the price”

Value For Money11%

“Excellent price”

Comfort-Overall7%

“Comfortable to wear”

Shape/Style5%

“Comfortable and stylish”

Color3%

“color doesn't fade”

Advertised Vs Actual Product3%

“exactly as pictured”

Material Quality3%

“Quality materials and incredible fit and comfort”

Warmth2%

“cool in the summer”

Adjustability/Rotatability/Reclining2%

“nice hats adjustable”

What buyers complain about

Size-Overall39%

“Poor fit”

Quality-Overall9%

“Cheaply made”

Advertised Vs Actual Product6%

“Not as shown”

Wrinkles5%

“hard to get creases out”

Material Quality4%

“Cheap material”

Shape/Style3%

“Shape and design were inferior, compared to similar products I already own”

Value For Money3%

“NOT WORTH EVEN $1”

Print Quality3%

“It looks like somebody printed something off of a printer”

Color2%

“need more colors chics dig it”

Thickness1%

“Thin,”

Top return reasons

Size-Overall73%

Shape/Style6%

Material Quality4%

Color4%

Advertised Vs Actual Product4%

Quality-Overall2%

Neck Fit1%

Width1%

Value For Money1%

Length1%

Common irish hat questions

Is irish hat profitable to sell on Amazon United States?: The niche generates $53K/yr across 83 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -61.5%. Flapen's verdict: Skip it (41/100).
How competitive is the irish hat niche?: 28 brands and 37 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in irish hat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 7.4% — above our launch gate.
When does demand for irish hat peak?: Demand peaks in Feb–Mar–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the irish hat niche?: Listings span $3.69–$101.60; the average listing price is $33.08 (sweet spot $15–$100). The average incumbent carries 2,386 reviews — the moat a new listing must climb.