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Irish Hat

Fail

Demand is soft, at -61.5% this quarter, so Irish Hat is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$53K/yr189K searches / yr
90-day growth
-61.5%search demand this quarter
Competition
23%top-5 click share · 28 brands · 37 sellers

Flapen Score

Irish Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Irish Hat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Irish Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Irish Hat 189K times last year and spent an estimated $53K. The top 5 brands take 57% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-61.5%
Conversion, latest week
0.9%
Market size, estimated
$53Ka year
Peak month
March6.8× the quietest month
Top search term
irish hats for men57K searches a year

02 · Price

A sale here is worth $33.08.

Listings sell for $33.08 on average, from $3.69 to $101.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.08 that is $0 to $3K a year per listing.

Average price
$33.08inside the $15 to $100 sweet spot
Price range
$3.69–$101.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #4,384 within Newsboy Caps. It carries 2,386 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
3.2%
Average rank
#4,384in Newsboy Caps
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,386per listing
Listings tracked
83

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Irish Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

37

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

23%

Top 20: 58%

Open market

37%

  • Brand 116%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Irish Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Irish Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • irish hats for men57K/yr
  • irish caps for men31K/yr
  • irish cap27K/yr
  • irish flat caps for men17K/yr
  • irish flat cap13K/yr
  • irish caps7K/yr
  • mens irish hat8K/yr
  • mens irish hats5K/yr
  • mens irish cap5K/yr
  • irish newsboy caps for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Irish Hat

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
7.4%of orders come back
“Poor fit”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Irish Hat questions

Answered from the same tracked data.