Iris Wallet

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

-24.2%

Conversion, latest week

1.0%

Market size, estimated

$46Ka year

Peak month

December2.4× the quietest month

Top search term

iris wallet272K searches a year

Listings sell for $12.91 on average, from $6.54 to $19.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $12.91 that is $1K to $3K a year per listing.

Average price

$12.91under the $15 to $100 sweet spot

Price range

$6.54–$19.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #107 within Wallets, Card Cases & Money Organizers. It carries 551 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

88%

Out of stock, average day

9.1%

Average rank

#107in Wallets, Card Cases & Money Organizers

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

551per listing

Listings tracked

16

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months