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Iridescent Tote Bag

Fail

The top 5 brands take 100% of clicks, so Iridescent Tote Bag is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$432K/yr873K searches / yr
90-day growth
+71.4%search demand this quarter
Competition
77%top-5 click share · 2 brands · 9 sellers

Flapen Score

Iridescent Tote Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Iridescent Tote Bag is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iridescent Tote Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Iridescent Tote Bag 873K times last year and spent an estimated $432K. All 2 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +71.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months
873K
Growth, 90 days vs prior 90
+71.4%
Conversion, latest week
0.9%
Market size, estimated
$432Ka year
Peak month
June6.6× the quietest month
Top search term
casemate218K searches a year

02 · Price

A sale here is worth $53.19.

Listings sell for $53.19 on average, from $25.34 to $79.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $53.19 that is $27K to $40K a year per listing.

Average price
$53.19inside the $15 to $100 sweet spot
Price range
$25.34–$79.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$27K–$40K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Travel Totes. It carries 823 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#148in Travel Totes
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
823per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Iridescent Tote Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Iridescent Tote Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.6×

Search terms

Top Iridescent Tote Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casemate218K/yr
  • casemate beach bag139K/yr
  • case mate194K/yr
  • iridescent beach bag43K/yr
  • case mate bag44K/yr
  • casemate bag52K/yr
  • iridescent bag32K/yr
  • case-mate33K/yr
  • iridescent tote bag20K/yr
  • casemate tote16K/yr

Reviews and returns

What reviews say buyers love and hate about Iridescent Tote Bag

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
4.5%of orders come back
“Very cheap looking for an expensive price”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iridescent Tote Bag questions

Answered from the same tracked data.