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Iridescent Beach Bag

Fail

Shoppers spend an estimated $62K a year here, so Iridescent Beach Bag is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$62K/yr135K searches / yr
90-day growth
+60.7%search demand this quarter
Competition
58%top-5 click share · 14 brands · 20 sellers

Flapen Score

Iridescent Beach Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Iridescent Beach Bag is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iridescent Beach Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Iridescent Beach Bag 135K times last year and spent an estimated $62K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+60.7%
Conversion, latest week
1.5%
Market size, estimated
$62Ka year
Top search term
iridescent beach bag43K searches a year

02 · Price

A sale here is worth $31.29.

Listings sell for $31.29 on average, from $11.13 to $78.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.29 that is $0 to $3K a year per listing.

Average price
$31.29inside the $15 to $100 sweet spot
Price range
$11.13–$78.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #4,063 within Luggage. It carries 318 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#4,063in Luggage
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
318per listing
Listings tracked
25

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Iridescent Beach Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

18%

  • Brand 131%
  • Brand 222%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 18%)

Search terms

Top Iridescent Beach Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iridescent beach bag43K/yr
  • iridescent bag32K/yr
  • iridescent tote bag20K/yr
  • iridescent bags16K/yr
  • holographic tote bag8K/yr
  • clear iridescent bag6K/yr
  • iridescent clear bag5K/yr
  • iridescent tote5K/yr

Reviews and returns

What reviews say buyers love and hate about Iridescent Beach Bag

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Value For Money”
3.7%of orders come back
“not at all worth the price”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Iridescent Beach Bag questions

Answered from the same tracked data.