Is iowa hawkeyes hat profitable to sell on Amazon United States?

The niche generates $19K/yr across 44 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).

How competitive is the iowa hawkeyes hat niche?

17 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in iowa hawkeyes hat?

Top complaints mined from reviews: Size-Overall, Allergies, Quality-Overall. The return rate is 4.5%.

When does demand for iowa hawkeyes hat peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the iowa hawkeyes hat niche?

Listings span $18.23–$44.90; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

Iowa Hawkeyes Hat

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$25.90

avg listing price — sweet spot $15–$100

Price range

Incredible$18.23–$44.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great278.11

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 48K searches

Signals No Dominant Brand Low Review Barrier

Is iowa hawkeyes hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, iowa hawkeyes hat is a $19K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

iowa hawkeyes hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $32K–$39K; units × avg price
Conversion rate: 1.5%
Avg BSR: #17,762
Page quality: 0%
Prime: 70%
Sponsored: 48%
Out of stock: 15.6%
Avg brand age: 53 months
Avg seller age: 193 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

27%

Elite Authentics20%
ZHATS14%
UGP Campus Apparel13%
Pro Sport Brand10%
License Champs10%
Iowa Hawkeyes7%

iowa hawkeyes hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top iowa hawkeyes hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

iowa hawkeyes hat32K/yr -9.2%1.5% conv.
iowa hat9K/yr +8.8%1.5% conv.
iowa hawkeye hat7K/yr -19.2%2.4% conv.

All search terms

Top iowa hawkeyes hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HT508 - Iowa Hawkeyes Primary Logo Dad Hat - One Size - Black

UGP Campus Apparel$32.504.5★9 rev

Collegiate Vintage Design Adjustable Hats (US Alpha One Size Iowa)

Pro Sport Brand$24.804.4★109 rev

Iowa Hawkeyes Title White Officially Licensed Adjustable Baseball Hat

Elite Authentics$21.853.7★4 rev

Iowa Hawkeyes Arch Over Officially Licensed Adjustable Baseball Hat

Elite Authentics$21.524.5★7 rev

Iowa Hawkeyes | NCAA University of Official | 1704BK01 Adjustable Printed Baseball Hat Black

License Champs$19.695.0★1 rev

Newest

by launch date

Iowa Hawkeyes | Official NCAA Merch | 21BK01 Trucker Hat with Adjustable Mesh Back Khaki

License Champs$19.780 rev

7mo ago

Desert Cactus University of Iowa Snapback Baseball Hat UI Hawkeyes Unstructured BreezePro Performance Hat with Adjustable Silicone Strap (Design BP1-White)

Desert Cactus$39.430 rev

7mo ago

Iowa Hawkeyes | NCAA University of Official | 1704BK01 Adjustable Printed Baseball Hat Black

License Champs$19.691 rev

9mo ago

Iowa Hawkeyes | NCAA University of Official | OCIMPIO005-1 Adjustable Printed Baseball Hat Black

License Champs$19.863 rev

9mo ago

Iowa Upside Down Reversed Vintage Trucker Hat | IA | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)

BROTHER TRUCKERS$20.680 rev

10mo ago

What reviews say buyers love and hate about iowa hawkeyes hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“Its a great piece of state-pride gear that fits comfortably”

Quality-Overall28%

“it really is a good quality hat”

Advertised Vs Actual Product13%

“As described”

Value For Money6%

“Worth the money”

Adjustability/Rotatability/Reclining6%

“Easy to adjust”

Durability3%

“the acrylic fabric feels durable”

Design-Overall3%

“The Iowa flag map design is embroidered nicely - no loose threads or crooked lines”

Material Quality3%

“the acrylic fabric feels durable”

What buyers complain about

Size-Overall25%

“fits weird”

Allergies25%

“irritated my forehead”

Quality-Overall25%

“The quality is a bit low”

Design-Overall13%

“just wish it didn't have a design”

Top return reasons

Size-Overall74%

Color10%

Quality-Overall3%

Comfort-Overall2%

Design-Overall1%

Gap/Hole1%

Material Quality1%

Advertised Vs Actual Product1%

Shape/Style1%

Hard Feel1%

Common iowa hawkeyes hat questions

Is iowa hawkeyes hat profitable to sell on Amazon United States?: The niche generates $19K/yr across 44 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).
How competitive is the iowa hawkeyes hat niche?: 17 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in iowa hawkeyes hat?: Top complaints mined from reviews: Size-Overall, Allergies, Quality-Overall. The return rate is 4.5%.
When does demand for iowa hawkeyes hat peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the iowa hawkeyes hat niche?: Listings span $18.23–$44.90; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.