Iowa Hawkeyes Hat

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

1.5%

Market size, estimated

$19Ka year

Peak month

September4.0× the quietest month

Top search term

iowa hawkeyes hat32K searches a year

Listings sell for $25.90 on average, from $18.23 to $44.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.90 that is $0 to $3K a year per listing.

Average price

$25.90inside the $15 to $100 sweet spot

Price range

$18.23–$44.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.5%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #17,762 within Baseball Caps. It carries 278 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

70%

Out of stock, average day

15.6%

Average rank

#17,762in Baseball Caps

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

278per listing

Listings tracked

44

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months