Invicta Watches for Men

Shoppers searched for this 18.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.3M a year.

Searches, last 12 months

18.0M

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

0.2%

Market size, estimated

$7.3Ma year

Peak month

December1.8× the quietest month

Top search term

seiko2.7M searches a year

Listings sell for $183.83 on average, from $19.39 to $815.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At $183.83 that is $18K to $46K a year per listing.

Average price

$183.83above the $15 to $100 sweet spot

Price range

$19.39–$815.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

100–250

Revenue per listing a year

$18K–$46K

Returns

4.6%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #444 within Watches. It carries 6,732 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

97%

Out of stock, average day

3.1%

Average rank

#444in Watches

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

6,732per listing

Listings tracked

88

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months