Insulated Waterproof Pants

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

-49.3%

Conversion, latest week

0.4%

Market size, estimated

$34Ka year

Top search term

free soldier pants men40K searches a year

Listings sell for $37.25 on average, from $29.68 to $57.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.25 that is $0 to $4K a year per listing.

Average price

$37.25inside the $15 to $100 sweet spot

Price range

$29.68–$57.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

11.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #848 within Hiking & Outdoor Recreation. It carries 3,221 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#848in Hiking & Outdoor Recreation

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

3,221per listing

Listings tracked

44

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months