Insulated Socks for Men

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months

462K

Growth, 90 days vs prior 90

-62.3%

Conversion, latest week

3.5%

Market size, estimated

$260Ka year

Peak month

December14.1× the quietest month

Top search term

thick socks for men159K searches a year

Listings sell for $16.19 on average, from $9.00 to $29.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $16.19 that is $4K to $8K a year per listing.

Average price

$16.19inside the $15 to $100 sweet spot

Price range

$9.00–$29.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #459 within Socks & Hosiery. It carries 18,219 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#459in Socks & Hosiery

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

18,219per listing

Listings tracked

43

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months