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Insulated Hoodies for Men

Fail

Shoppers spend an estimated $0 a year here, so Insulated Hoodies for Men is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$0/yr132K searches / yr
90-day growth
-76.8%search demand this quarter
Competition
29%top-5 click share · 31 brands · 78 sellers

Flapen Score

Insulated Hoodies for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Insulated Hoodies for Men is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated Hoodies for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Insulated Hoodies for Men 132K times last year and spent an estimated $0. The top 5 brands take 63% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-76.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
insulated hoodies for men27K searches a year

02 · Price

A sale here is worth $35.57.

Listings sell for $35.57 on average, from $10.77 to $97.67. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.57 that is $0 to $4K a year per listing.

Average price
$35.57inside the $15 to $100 sweet spot
Price range
$10.77–$97.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #711 within Fashion Hoodies & Sweatshirts. It carries 15,334 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#711in Fashion Hoodies & Sweatshirts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
15,334per listing
Listings tracked
88

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Insulated Hoodies for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

78

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

29%

Top 20: 56%

Open market

32%

  • Brand 125%
  • Brand 214%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Insulated Hoodies for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 26.9× · 8 of 12 months tracked

Search terms

Top Insulated Hoodies for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulated hoodies for men27K/yr
  • insulated hoodie16K/yr
  • fleece hoodie for men7K/yr
  • mens winter hoodies13K/yr
  • cold weather hoodie11K/yr
  • hooded fleece4K/yr
  • super warm hoodie4K/yr
  • winter hoodie for men11K/yr
  • warm hoodie men5K/yr
  • mens warm hoodie11K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated Hoodies for Men

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Warmth”
19%of negative reviews mention “Size-Overall”
5.2%of orders come back
“Size down”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Insulated Hoodies for Men questions

Answered from the same tracked data.