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Injinji Toe Socks Women

Fail

Shoppers spend an estimated $57K a year here, so Injinji Toe Socks Women is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$57K/yr168K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
30%top-5 click share · 13 brands · 27 sellers

Flapen Score

Injinji Toe Socks Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Injinji Toe Socks Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Injinji Toe Socks Women market on Amazon at a glance

Shoppers on Amazon United States searched for Injinji Toe Socks Women 168K times last year and spent an estimated $57K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
1.5%
Market size, estimated
$57Ka year
Peak month
December1.4× the quietest month
Top search term
injinji toe socks women139K searches a year

02 · Price

A sale here is worth $22.58.

Listings sell for $22.58 on average, from $14.60 to $28.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.58 that is $0 to $2K a year per listing.

Average price
$22.58inside the $15 to $100 sweet spot
Price range
$14.60–$28.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #2,266 within Athletic Socks. It carries 1,581 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
19.2%
Average rank
#2,266in Athletic Socks
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,581per listing
Listings tracked
52

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Injinji Toe Socks Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

30%

Top 20: 71%

Open market

11%

  • Brand 146%
  • Brand 216%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 11%)

Demand

Injinji Toe Socks Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Injinji Toe Socks Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • injinji toe socks women139K/yr
  • injinji toe socks women running13K/yr
  • injinji toe socks women hiking6K/yr
  • injinji socks women7K/yr
  • injinji toe socks for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Injinji Toe Socks Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Size-Overall”
2.8%of orders come back
“socks are too big”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Injinji Toe Socks Women questions

Answered from the same tracked data.