Initial Ring

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

715K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

0.5%

Market size, estimated

$39Ka year

Top search term

initial ring229K searches a year

Listings sell for $11.49 on average, from $5.59 to $16.59. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.49 that is $0 to $1K a year per listing.

Average price

$11.49under the $15 to $100 sweet spot

Price range

$5.59–$16.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #227 within Rings. It carries 791 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#227in Rings

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

791per listing

Listings tracked

40

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months