Initial Necklaces for Women

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

0.7%

Market size, estimated

$571Ka year

Peak month

December2.5× the quietest month

Top search term

initial necklace1.0M searches a year

Listings sell for $21.15 on average, from $4.60 to $55.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $21.15 that is $5K to $11K a year per listing.

Average price

$21.15inside the $15 to $100 sweet spot

Price range

$4.60–$55.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

3.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Pendant Necklaces. It carries 3,146 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#167in Pendant Necklaces

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,146per listing

Listings tracked

42

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months