Initial Keychain

Shoppers searched for this 854K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

854K

Growth, 90 days vs prior 90

+18.4%

Conversion, latest week

0.8%

Market size, estimated

$50Ka year

Peak month

December2.7× the quietest month

Top search term

initial keychain219K searches a year

Listings sell for $7.32 on average, from $4.50 to $8.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $7.32 that is $4K to $5K a year per listing.

Average price

$7.32under the $15 to $100 sweet spot

Price range

$4.50–$8.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$4K–$5K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #560 within Keyrings, Keychains & Charms. It carries 2,139 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#560in Keyrings, Keychains & Charms

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,139per listing

Listings tracked

8

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months