Initial D

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

363K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

0.4%

Market size, estimated

$43Ka year

Peak month

December1.8× the quietest month

Top search term

initial d345K searches a year

Listings sell for $26.02 on average, from $7.93 to $54.73. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.02 that is $0 to $3K a year per listing.

Average price

$26.02inside the $15 to $100 sweet spot

Price range

$7.93–$54.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #4,100 within Pendant Necklaces. It carries 809 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

14.3%

Average rank

#4,100in Pendant Necklaces

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

809per listing

Listings tracked

8

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months