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Inflatable Unicorn Costume Kids

Fail

Shoppers spend an estimated $8K a year here, so Inflatable Unicorn Costume Kids is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$8K/yr39K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
42%top-5 click share · 8 brands · 10 sellers

Flapen Score

Inflatable Unicorn Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Inflatable Unicorn Costume Kids is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Unicorn Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Inflatable Unicorn Costume Kids 39K times last year and spent an estimated $8K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
0.7%
Market size, estimated
$8Ka year
Peak month
October41.2× the quietest month
Top search term
inflatable unicorn costume kids15K searches a year

02 · Price

A sale here is worth $29.94.

Listings sell for $29.94 on average, from $23.16 to $37.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.94 that is $0 to $3K a year per listing.

Average price
$29.94inside the $15 to $100 sweet spot
Price range
$23.16–$37.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #1,818 within Boys. It carries 1,688 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
31.8%
Average rank
#1,818in Boys
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,688per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Inflatable Unicorn Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

10

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

42%

Top 20: 97%

Open market

12%

  • Brand 126%
  • Brand 225%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (2 brands, 12%)

Demand

Inflatable Unicorn Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 41.2×

Search terms

Top Inflatable Unicorn Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable unicorn costume kids15K/yr
  • unicorn inflatable costume kids5K/yr
  • kids inflatable unicorn costume3K/yr
  • unicorn blow up costume kids5K/yr
  • blow up unicorn costume kids10K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Unicorn Costume Kids

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Product Condition”
10.0%of orders come back
“I came used”
A buyer, on “Product Condition”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Inflatable Unicorn Costume Kids questions

Answered from the same tracked data.