Inflatable Costumes for Kids

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

5.9M

Growth, 90 days vs prior 90

-28.9%

Conversion, latest week

0.7%

Market size, estimated

$1.4Ma year

Peak month

October74.0× the quietest month

Top search term

boys costumes397K searches a year

Listings sell for $34.61 on average, from $10.08 to $126.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $34.61 that is $3K to $9K a year per listing.

Average price

$34.61inside the $15 to $100 sweet spot

Price range

$10.08–$126.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

5.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,095 within Boys. It carries 1,356 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

99%

Out of stock, average day

10.0%

Average rank

#1,095in Boys

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,356per listing

Listings tracked

109

26 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

10Amazon's first-year sales bar

Average brand age

39 months