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Inflatable Baby Costume

Fail

An estimated 14.6% of orders come back, so Inflatable Baby Costume is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$86K/yr104K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
53%top-5 click share · 20 brands · 32 sellers

Flapen Score

Inflatable Baby Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Inflatable Baby Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Baby Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Inflatable Baby Costume 104K times last year and spent an estimated $86K. The top 5 brands take 60% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
1.6%
Market size, estimated
$86Ka year
Peak month
October4.9× the quietest month
Top search term
inflatable baby costume29K searches a year

02 · Price

A sale here is worth $51.98.

Listings sell for $51.98 on average, from $9.88 to $96.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $51.98 that is $0 to $5K a year per listing.

Average price
$51.98inside the $15 to $100 sweet spot
Price range
$9.88–$96.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
14.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,844 within Baby. It carries 141 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,844in Baby
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
141per listing
Listings tracked
28

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Inflatable Baby Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

32

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

31%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 411%
  • Brand 511%
  • Brand 68%

Demand

Inflatable Baby Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 4.9×

Search terms

Top Inflatable Baby Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable baby costume29K/yr
  • baby inflatable costume20K/yr
  • baby inflatable7K/yr
  • gender reveal baby costume9K/yr
  • inflatable baby7K/yr
  • gender reveal inflatable babies6K/yr
  • baby blow up costume9K/yr
  • gender reveal costume5K/yr
  • blow up baby costume7K/yr
  • gender reveal blow up baby costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Baby Costume

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
14.6%of orders come back
“Its not made for all sizes”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Inflatable Baby Costume questions

Answered from the same tracked data.