Indiana University Hat
Skip itSoft demand (-78.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.96avg listing price — sweet spot $15–$100
Price range
Great$12.53–$44.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great307.53avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 172K searches
Growth
Bad-78.2%90-day search growth — must beat 0% to launch
Is indiana university hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, indiana university hat is a $51K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
indiana university hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $108K–$135K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #37,198
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 44%
- Out of stock
- 26.1%
- Avg brand age
- 47 months
- Avg seller age
- 179 days
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
7%
- Legacy29%
- Pro Sport Brand29%
- adidas13%
- UGP Campus Apparel11%
- Desert Cactus6%
- Branded Bills5%
- Open — no brand owns it (6 brands, 7%)
indiana university hat demand & seasonality
Weekly Amazon search volume, last 87 weeks — -78.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.4×
Top indiana university hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- indiana university hat40K/yr
- iu hat42K/yr
- indiana hat17K/yr
- indiana hoosiers hat32K/yr
- iu hats for men16K/yr
- indiana university hats6K/yr
- hoosiers hat6K/yr
- iu hats5K/yr
- indiana state university hat4K/yr
- iu hats for women4K/yr
Top indiana university hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal
Legacy$22.844.6★3 rev
adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM
adidas$13.465.0★2 rev
Collegiate Adjustable Trucker Hats (US Alpha One Size Indiana)
Pro Sport Brand$25.143.6★91 rev
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Indiana)
Pro Sport Brand$24.964.6★83 rev
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers Lightweight Cap for Men & Women Relaxed Twill Adjustable (EZA) Cardinal One Size Fits Most Adjustable Fabric Closure
Legacy$26.484.8★201 rev
Newest
by launch date
UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black
UGP Campus Apparel$31.528 rev
UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - White
UGP Campus Apparel$31.828 rev
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal
Legacy$22.843 rev
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black
Legacy$36.543 rev
adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM
adidas$13.462 rev
Trending
90-day click momentumLegacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Relaxed Twill Adjustable (EZA) Cardinal
Legacy$22.844.6★
adidas Mens Indiana Hoosiers Foam Trucker Cap - Red White - Size OSFM
adidas$13.465.0★
Legacy NCAA Officially Licensed Baseball Hat Indiana Hoosiers CFP National Champions Heritage Twill Adjustable (HTA) Stone/Black
Legacy$36.545.0★
UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - Black
UGP Campus Apparel$31.524.2★
UGP Campus Apparel HT950G - Indiana Hoosiers 2025 Football Champions Simple Path Bio-Washed Classic - CFP Dad Hat - One Size - White
UGP Campus Apparel$31.824.2★
What reviews say buyers love and hate about indiana university hat
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the hat was great”
“Fit well”
“color & fit”
“Other than that, very well made and comfortable”
“Nice design”
“Looks very sharp”
“Classy looking hat”
“Love the feel”
“Perfect Christmas gift”
“Exactly what I expected”
What buyers complain about
“Unbelievably bad quality control”
“Logo too large/high”
“Pretty flimsy”
“if the smell doesn't subside I will be returning”
“Not an accurate picture”
“too expensive”
“Just know the whole hat is black not gray”
“Does not have the weathered look I was after”
“Not very deep”
“Result: deformed hat”
Top return reasons
Common indiana university hat questions
- Is indiana university hat profitable to sell on Amazon United States?
- The niche generates $51K/yr across 36 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -78.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the indiana university hat niche?
- 12 brands and 11 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in indiana university hat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 3.3%.
- When does demand for indiana university hat peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 10.4× the quietest.
- What does it cost to enter the indiana university hat niche?
- Listings span $12.53–$44.64; the average listing price is $26.96 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.