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Incredibles Mask

Fail

Buyers convert on only 0.5% of searches, so Incredibles Mask is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$83K/yr587K searches / yr
90-day growth
+7.9%search demand this quarter
Competition
40%top-5 click share · 13 brands · 46 sellers

Flapen Score

Incredibles Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Incredibles Mask is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Incredibles Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Incredibles Mask 587K times last year and spent an estimated $83K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
+7.9%
Conversion, latest week
0.5%
Market size, estimated
$83Ka year
Peak month
October22.8× the quietest month
Top search term
incredibles costume184K searches a year

02 · Price

A sale here is worth $26.63.

Listings sell for $26.63 on average, from $5.19 to $61.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.63 that is $7K to $13K a year per listing.

Average price
$26.63inside the $15 to $100 sweet spot
Price range
$5.19–$61.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #12,434 within Baby. It carries 1,161 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
91%
Out of stock, average day
17.2%
Average rank
#12,434in Baby
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,161per listing
Listings tracked
34

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Incredibles Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

46

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

7%

  • Brand 150%
  • Brand 230%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 7%)

Demand

Incredibles Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 22.8×

Search terms

Top Incredibles Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • incredibles costume184K/yr
  • incredibles54K/yr
  • the incredibles costume50K/yr
  • incredibles mask14K/yr
  • family incredibles halloween costumes11K/yr
  • incredibles family costume6K/yr
  • incredible costume9K/yr
  • los increbles disfraz8K/yr
  • incredibles costumes7K/yr
  • disfraz de los increbles4K/yr

Reviews and returns

What reviews say buyers love and hate about Incredibles Mask

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
8.6%of orders come back
“Rough and dull, and ill fitting”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Incredibles Mask questions

Answered from the same tracked data.