Im Broken Hoodie
Skip itSoft demand (-75.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.02avg listing price — sweet spot $15–$100
Price range
Incredible$15.85–$37.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay1,665.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 44K searches
Growth
Bad-75.0%90-day search growth — must beat 0% to launch
Is im broken hoodie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, im broken hoodie is a $24K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
im broken hoodie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $23K–$30K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #34,397
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
7
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
11%
- I'm Broken I'm OK Shirts25%
- Im Broken Mental Health Awareness21%
- Confused Smile Invisible Illness I'm OK Broken20%
- CIVIZILUX14%
- I'm Ok - I'm Broken Mental Health Awareness Funny5%
- Im Ok I'm Broken I'm Ok Broken4%
- Open — no brand owns it (5 brands, 11%)
im broken hoodie demand & seasonality
Weekly Amazon search volume, last 76 weeks — -75.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.9×
Top im broken hoodie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Im Ok Im Broken Invisible Illness I Am Ok Broken Pullover Hoodie
I'm Broken I'm OK Shirts$31.314.3★40 rev
Confused Smile Im Broken Invisible Illness Im OK Broken Pullover Hoodie
Confused Smile Invisible Illness I'm OK Broken$31.325.0★7 rev
CIVIZILUX Im Ok Broken Hoodie Im Ok Im Broken Printed Mens T-Shirt Long Sleeve Mental Health Matters Hoodie Mental Health Awareness Hoodies Top For Men Vintage Tops Suicide Awareness Black
CIVIZILUX$32.205.0★3 rev
Im Ok Broken Im Broken Im Ok Invisible Illness (On Back) Pullover Hoodie
Im Broken Mental Health Awareness$31.014.4★51 rev
Im Ok Broken Im Broken Im Ok Invisible Illness (2 Sides) Pullover Hoodie
Im Broken Mental Health Awareness$35.415.0★5 rev
Newest
by launch dateConfused Smile Im Broken Invisible Illness Im OK Broken Pullover Hoodie
Confused Smile Invisible Illness I'm OK Broken$31.327 rev
Im Ok Broken Im Broken Im Ok Invisible Illness (2 Sides) Pullover Hoodie
Im Broken Mental Health Awareness$35.415 rev
Im Ok Broken Im Broken Im Ok Invisible Illness (2 Sides) Zip Hoodie
Im Broken Mental Health Awareness$36.442 rev
Im Ok Broken Im Broken Im Ok Invisible Illness Zip Hoodie
Im Broken Mental Health Awareness$33.990 rev
Yakelitte Dear Person Behind Me Hoodie You are Enough Hoodie Sweatshirt Mental Health Shirt Inspirational Pullover Top Black
Yakelitte$26.67134 rev
Trending
90-day click momentum
CIVIZILUX Im Ok Broken Hoodie Im Ok Im Broken Printed Mens T-Shirt Long Sleeve Mental Health Matters Hoodie Mental Health Awareness Hoodies Top For Men Vintage Tops Suicide Awareness Grey
CIVIZILUX$34.925.0★
Salty Bones On My Way To Making Bad Decisions Premium Blend Ringspun Graphic Hooded Sweatshirt Printed in USA (US Alpha Large Regular Regular Black)
Salty Bones$37.424.0★
Confused Smile Im Broken Invisible Illness Im OK Broken Pullover Hoodie
Confused Smile Invisible Illness I'm OK Broken$31.325.0★
Yakelitte Dear Person Behind Me Hoodie You are Enough Hoodie Sweatshirt Mental Health Shirt Inspirational Pullover Top Black
Yakelitte$26.674.0★
Enthowother Dear Person Behind Me Sweatshirt Hoodie You Are Enough Hoodie to the Person Behind Me (Black Hoodie L)
Enthowother$15.853.8★
What reviews say buyers love and hate about im broken hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“nice cotton material”
“Great fit”
“Very soft and comfortable even after washing”
“well-made for reference”
“Print is nice”
“Very durable”
“Flex”
“Great sweatshirt, not too heavy or too light”
“Plus it's cozy with a simple message”
“Comfortable”
What buyers complain about
“Fit like garbage”
“Terrible material”
“Smelled terrible”
“It is not a super thick/heavy sweater”
“Waste of money”
“It shrunk more than a full size in 1 wash”
“the adhesive just didn't hold up”
“It is wide and short”
“Description not true to actual product”
Top return reasons
Common im broken hoodie questions
- Is im broken hoodie profitable to sell on Amazon United States?
- The niche generates $24K/yr across 20 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the im broken hoodie niche?
- 11 brands and 7 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in im broken hoodie?
- Top complaints mined from reviews: Size-Overall, Material Quality, Smell. The return rate is 2.8%.
- When does demand for im broken hoodie peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the im broken hoodie niche?
- Listings span $15.85–$37.42; the average listing price is $30.02 (sweet spot $15–$100). The average incumbent carries 1,665 reviews — the moat a new listing must climb.