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Im Broken Hoodie

Fail

Demand is soft, at -75.0% this quarter, so Im Broken Hoodie is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$24K/yr44K searches / yr
90-day growth
-75.0%search demand this quarter
Competition
65%top-5 click share · 11 brands · 7 sellers

Flapen Score

Im Broken Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Im Broken Hoodie is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Im Broken Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Im Broken Hoodie 44K times last year and spent an estimated $24K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-75.0%
Conversion, latest week
1.8%
Market size, estimated
$24Ka year
Peak month
January5.9× the quietest month
Top search term
im broken hoodie36K searches a year

02 · Price

A sale here is worth $30.02.

Listings sell for $30.02 on average, from $15.85 to $37.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.02 that is $0 to $3K a year per listing.

Average price
$30.02inside the $15 to $100 sweet spot
Price range
$15.85–$37.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34,397 within Hoodies. It carries 1,665 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#34,397in Hoodies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,665per listing
Listings tracked
20

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Im Broken Hoodie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

7

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

11%

  • I'm Broken I'm OK Shirts25%
  • Im Broken Mental Health Awareness21%
  • Confused Smile Invisible Illness I'm OK Broken20%
  • CIVIZILUX14%
  • I'm Ok - I'm Broken Mental Health Awareness Funny5%
  • Im Ok I'm Broken I'm Ok Broken4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Im Broken Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.9×

Reviews and returns

What reviews say buyers love and hate about Im Broken Hoodie

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Material Quality”
23%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Fit like garbage”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Im Broken Hoodie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data