Ikea

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

0.3%

Market size, estimated

$68Ka year

Peak month

December2.6× the quietest month

Top search term

ikea926K searches a year

Listings sell for $19.17 on average, from $4.66 to $388.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.17 that is $0 to $2K a year per listing.

Average price

$19.17inside the $15 to $100 sweet spot

Price range

$4.66–$388.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #4,624 within Wallets, Card Cases & Money Organizers. It carries 2,746 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

0.4%

Average rank

#4,624in Wallets, Card Cases & Money Organizers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,746per listing

Listings tracked

58

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months