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Iguana Costume

Fail

Buyers convert on only 0.4% of searches, so Iguana Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$43K/yr209K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
65%top-5 click share · 8 brands · 10 sellers

Flapen Score

Iguana Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Iguana Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iguana Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Iguana Costume 209K times last year and spent an estimated $43K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
0.4%
Market size, estimated
$43Ka year
Peak month
October5.5× the quietest month
Top search term
iguana costume74K searches a year

02 · Price

A sale here is worth $48.78.

Listings sell for $48.78 on average, from $16.87 to $100.01. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $48.78 that is $0 to $5K a year per listing.

Average price
$48.78inside the $15 to $100 sweet spot
Price range
$16.87–$100.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #2,923 within Boys. It carries 189 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
68%
Out of stock, average day
8.5%
Average rank
#2,923in Boys
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
189per listing
Listings tracked
19

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Iguana Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

10

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • Brand 159%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 5%)

Demand

Iguana Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.5×

Search terms

Top Iguana Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iguana costume74K/yr
  • lizard costume47K/yr
  • iguana costume adult13K/yr
  • disfraz de iguana para adulto10K/yr
  • traje de iguana para adulto12K/yr
  • la iguana costume7K/yr
  • traje de la iguana para adulto8K/yr
  • disfraz de la iguana para adulto6K/yr
  • lizard costume adult17K/yr
  • lizard onesie7K/yr

Reviews and returns

What reviews say buyers love and hate about Iguana Costume

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Its huge”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Iguana Costume questions

Answered from the same tracked data.