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Ice Spice Wig

Fail

Shoppers spend an estimated $13K a year here, so Ice Spice Wig is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$13K/yr15K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
81%top-5 click share · 10 brands · 11 sellers

Flapen Score

Ice Spice Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ice Spice Wig is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Spice Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Spice Wig 15K times last year and spent an estimated $13K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
4.5%
Market size, estimated
$13Ka year
Peak month
October20.7× the quietest month
Top search term
ice spice wig7K searches a year

02 · Price

A sale here is worth $18.74.

Listings sell for $18.74 on average, from $8.98 to $34.22. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $18.74 that is $0 to $2K a year per listing.

Average price
$18.74inside the $15 to $100 sweet spot
Price range
$8.98–$34.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #171 within Wigs. It carries 1,914 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#171in Wigs
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,914per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ice Spice Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

11

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

  • Brand 140%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 13%)

Demand

Ice Spice Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 20.7×

Reviews and returns

What reviews say buyers love and hate about Ice Spice Wig

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Wig/Artificial Hair Quality”
19%of negative reviews mention “Quality-Overall”
10.9%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ice Spice Wig questions

Answered from the same tracked data.