Is ice skating profitable to sell on Amazon United States?

The niche generates $97K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.7%. Flapen's verdict: Skip it (35/100).

How competitive is the ice skating niche?

20 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in ice skating?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.8%.

When does demand for ice skating peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the ice skating niche?

Listings span $3.63–$77.77; the average listing price is $25.08 (sweet spot $15–$100). The average incumbent carries 1,941 reviews — the moat a new listing must climb.

Ice Skating

Skip it

Soft demand (-55.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.08

avg listing price — sweet spot $15–$100

Price range

Great$3.63–$77.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,941.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad$97K

$97K/yr · 438K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-55.7%

90-day search growth — must beat 0% to launch

Is ice skating profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ice skating is a $97K/yr Amazon United States market (438K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ice skating market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $100K–$125K; units × avg price
Conversion rate: 0.9%
Avg BSR: #595
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 1.1%
Avg brand age: 46 months
Avg seller age: 164 days

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 87%

Open market

23%

CRS Cross46%
BOSONER14%
Junely7%
Stelle4%
Toulite3%
Gnainach3%

ice skating demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top ice skating search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

figure skating140K/yr -60.3%0.2% conv.
ice skating91K/yr -46.0%0.2% conv.
ice skating accessories106K/yr -60.7%0.3% conv.
figure skating accessories30K/yr -56.6%0.2% conv.
ice skate accessories14K/yr -60.9%0.0% conv.
figure skating gifts13K/yr -46.7%0.4% conv.
ice skating gifts for girls10K/yr -36.3%0.3% conv.
ice skating gifts11K/yr -38.1%0.3% conv.
figure skating stuff7K/yr -34.1%0.0% conv.
ice skating stuff6K/yr -47.7%0.2% conv.

All search terms

Top ice skating products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRS Cross Padded Figure Skating Shorts. Crash Pad Pants for Roller Inline Ice Skating Snowboarding and Skiing. Fall Impact Protection for Butt Hips and Tailbone (Ladies Small Black)

CRS Cross$43.984.7★746 rev

CRS Cross Padded Ice Skating Gloves. Warm Padded Protection for Figure Skating Testing Practice Dance Competitions Roller Skaters and Cheerleading. (Black Youth Medium/Large)

CRS Cross$24.554.3★158 rev

BOSONER Kids/Youth Knee Pads Elbow Pads Wrist Guards Set for 3-15 Years Child Protective Gear Set for Multi-Sports Outdoor Roller Skates Cycling BMX Bike Skateboard Inline Skating Scooter

BOSONER$18.944.6★16,205 rev

Junely Leg Warmers 80s Kawaii Leg Warmer Knit Legwarmers Halloween Lolita Gyaru Goth Emo Gothic Accessories for Ballet Figure Skating Ice Skating Dance White

Junely$7.564.3★978 rev

BOSONER Kids/Youth Knee Pads Elbow Pads Wrist Guards Set for 3-15 Years Child Protective Gear Set for Multi-Sports Outdoor Roller Skates Cycling BMX Bike Skateboard Inline Skating

BOSONER$19.234.6★16,205 rev

Newest

by launch date

LIUHUO Ice Figure Skating Training Pants Jackets Girls Womens Fleece Shiny Colored Diamond Girl Warm Tracksuit Blue Comfortable

LIUHUO$77.7710 rev

11mo ago

Ice Skates for Women and Men Adult Figure Skates with Air Cushion White Figure Skating Shoes Size 7 with Velvety Lining for Indoor& Outdoor

WELLWON$49.0798 rev

1y ago

Ice Skating Leggings for Girls Size 11-12 Years Old Black Elastic Soft Teens Flared Pants Bell Bottoms for Kids Ice Sports

Nymphperi$20.12135 rev

1y ago

Kids Butt & Hip Padded Shorts for Skating Youth Hip Protection Pads Figure Skating Shorts Crash Butt Pads for Tailbone & Butt (Pink Small)

WEWAYSTEP$22.21212 rev

2y ago

Ice Skating Pants for Girls 12 Years Old Solid Black Soft High Waisted Skinny Trousers Bell Bottoms Practice Leggings

Gnainach$20.5395 rev

2y ago

What reviews say buyers love and hate about ice skating

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great quality and easy to style with”

Size-Overall15%

“Fits perfectly”

Warmth7%

“Keeps legs warm”

Comfort-Overall7%

“Comfortable”

Value For Money4%

“Worth it”

Durability4%

“durable”

Exercise/Sports Suitability4%

“Great for softball too”

Cushion4%

“The pads are comfortable”

Soft Feel2%

“hard yet soft on the inside with the padding that makes them comfortable to wear”

Thickness2%

“thick enough to dampen a hit”

What buyers complain about

Size-Overall20%

“too big”

Quality-Overall10%

“not the best cheap quality”

Durability8%

“Not durable”

Color5%

“The purple didnt seem to do this”

Cushion4%

“Padding is not enough”

Thickness4%

“the padding is not thick enough”

Comfort-Overall3%

“became very uncomfortable”

Advertised Vs Actual Product3%

“the description is just completely wrong”

Warmth2%

“They DO NOT keep your hand warm at all”

Product Condition2%

“Frustrating and item looked used”

Top return reasons

Size-Overall57%

Cushion6%

Advertised Vs Actual Product3%

Comfort-Overall3%

Value For Money3%

Thin3%

Material Quality3%

Color2%

Weight Heavy2%

Quality-Overall2%

Common ice skating questions

Is ice skating profitable to sell on Amazon United States?: The niche generates $97K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.7%. Flapen's verdict: Skip it (35/100).
How competitive is the ice skating niche?: 20 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in ice skating?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.8%.
When does demand for ice skating peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the ice skating niche?: Listings span $3.63–$77.77; the average listing price is $25.08 (sweet spot $15–$100). The average incumbent carries 1,941 reviews — the moat a new listing must climb.