- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $61K/yr111K searches / yr
- 90-day growth
- -86.8%search demand this quarter
- Competition
- 45%top-5 click share · 26 brands · 83 sellers
Flapen Score
Ice Boots against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ice Boots is stronger. Inside it, weaker.
Market
The Ice Boots market on Amazon at a glance
Shoppers on Amazon United States searched for Ice Boots 111K times last year and spent an estimated $61K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -86.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -86.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $61Ka year
- Peak month
- December13.3× the quietest month
- Top search term
- ice boots22K searches a year
02 · Price
A sale here is worth $34.94.
Listings sell for $34.94 on average, from $6.90 to $284.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $34.94 that is $0 to $3K a year per listing.
- Average price
- $34.94inside the $15 to $100 sweet spot
- Price range
- $6.90–$284.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #222 within Shoe, Jewelry & Watch Accessories. It carries 2,243 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 1.2%
- Average rank
- #222in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 2,243per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Ice Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
83
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
45%
Top 20: 82%
Open market
41%
- Brand 137%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Ice Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.3×
Search terms
Top Ice Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ice boots22K/yr
- traction for shoes8K/yr
- snow trax for shoes10K/yr
- ice boots for men12K/yr
- winter walking ice cleats7K/yr
- shoe traction grips2K/yr
- ice trekkers5K/yr
- boot grips4K/yr
- shoes for walking on ice6K/yr
- gripper spikes for shoes3K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Boots
We read the reviews and the return reasons for every product selling here.
“Do not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Boots questions
Answered from the same tracked data.









