I Fix Stuff and Know Things Hat for Men

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +91.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

+91.6%

Conversion, latest week

2.9%

Market size, estimated

$8Ka year

Peak month

December7.6× the quietest month

Top search term

i fix stuff hat6K searches a year

Listings sell for $15.28 on average, from $10.32 to $30.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $15.28 that is $0 to $2K a year per listing.

Average price

$15.28inside the $15 to $100 sweet spot

Price range

$10.32–$30.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #10,850 within Baseball Caps. It carries 106 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

97%

Out of stock, average day

7.5%

Average rank

#10,850in Baseball Caps

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

106per listing

Listings tracked

58

29 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months