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I Fix Shit Hat

Pass

I Fix Shit Hat scores 65 out of 100, a Pass. Shoppers spend an estimated $32K a year here, search demand grew +77.7% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$32K/yr40K searches / yr
90-day growth
+77.7%search demand this quarter
Competition
26%top-5 click share · 28 brands · 46 sellers

Flapen Score

I Fix Shit Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, I Fix Shit Hat is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The I Fix Shit Hat market on Amazon at a glance

Shoppers on Amazon United States searched for I Fix Shit Hat 40K times last year and spent an estimated $32K. The top 5 brands take 76% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +77.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+77.7%
Conversion, latest week
5.0%
Market size, estimated
$32Ka year
Top search term
i fix shit hat30K searches a year

02 · Price

A sale here is worth $15.52.

Listings sell for $15.52 on average, from $7.83 to $45.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.52 that is $0 to $2K a year per listing.

Average price
$15.52inside the $15 to $100 sweet spot
Price range
$7.83–$45.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #16,658 within Baseball Caps. It carries 44 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
72%
Out of stock, average day
10.0%
Average rank
#16,658in Baseball Caps
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
44per listing
Listings tracked
69

04 · Newcomers

2 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top I Fix Shit Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

46

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

26%

Top 20: 66%

Open market

22%

  • Brand 142%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 62%

Search terms

Top I Fix Shit Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • i fix shit hat30K/yr
  • i fix shithat5K/yr
  • i fix shitperot hat6K/yr

Reviews and returns

What reviews say buyers love and hate about I Fix Shit Hat

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Advertised Vs Actual Product”
1.6%of orders come back
“Not as described”
A buyer, on “Advertised Vs Actual Product”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common I Fix Shit Hat questions

Answered from the same tracked data.