I Am Second Bracelet

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-20.6%

Conversion, latest week

6.0%

Market size, estimated

$105Ka year

Peak month

September7.6× the quietest month

Top search term

i am second bracelet43K searches a year

Listings sell for $10.82 on average, from $5.29 to $23.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.82 that is $3K to $5K a year per listing.

Average price

$10.82under the $15 to $100 sweet spot

Price range

$5.29–$23.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #6,703 within Jewelry. It carries 170 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

91%

Out of stock, average day

8.8%

Average rank

#6,703in Jewelry

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

170per listing

Listings tracked

22

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months