Is hylian shield profitable to sell on Amazon United States?

The niche generates $87K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the hylian shield niche?

20 brands and 69 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in hylian shield?

Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.9%.

When does demand for hylian shield peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the hylian shield niche?

Listings span $5.18–$193.67; the average listing price is $53.79 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.

Hylian Shield

Worth a look

Shows a sweet-spot price point ($53.79 avg), but a small market ($87K/yr) keeps it on the watch list.

Avg price

Great$53.79

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good774.26

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+19.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.18–$193.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$87K

$87K/yr · 90K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

Is hylian shield profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hylian shield is a $87K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hylian shield market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $108K–$134K; units × avg price
Conversion rate: 1.8%
Avg BSR: #11,258
Page quality: 0%
Prime: 78%
Sponsored: 52%
Out of stock: 5.9%
Avg brand age: 59 months
Avg seller age: 180 days

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

40%

The Legend of Zelda19%
otaku gear9%
Bioworld9%
Nintendo9%
MARUKQW7%
Armory Replicas6%

hylian shield demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top hylian shield search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hylian shield36K/yr +24.3%1.4% conv.
zelda shield24K/yr +19.1%2.1% conv.
link shield12K/yr +33.6%2.1% conv.
legend of zelda shield8K/yr +10.9%2.2% conv.
hyrule shield5K/yr +43.3%1.4% conv.
hylian shield metal6K/yr -29.2%0.7% conv.

All search terms

Top hylian shield products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nintendo The Legend of Zelda Link Shield Official The Legend of Zelda Costume Accessory

The Legend of Zelda$24.394.6★7,058 rev

otaku gear 20 Heroic Master Foam Shield Ideal for Cosplay LARP Halloween or Display Multicolored

otaku gear$31.254.3★39 rev

Armory Replicas - Hylian Hyrule Foam Shield LARP - Perfect Costume for LARP Cosplay and Conventions

Armory Replicas$30.204.4★1,038 rev

lkjad Blue Shield Japanese Anime Game Cosplay Sword Hylian Shield Metal

lkjad$151.825.0★3 rev

First 4 Figure The Legend of Zelda: Breath of The Wild - Hylian Shield (Collectors Edition)

First 4 Figures$69.084.4★81 rev

Newest

by launch date

lkjad Blue Shield Japanese Anime Game Cosplay Sword Hylian Shield Metal

lkjad$151.823 rev

6mo ago

Master Cosplay Prop-Hylian Shield Sword

ZKWBLJN$76.741 rev

7mo ago

Medieval Steel Hylian Shield Inspired by Twilight Princess | Blue Hyrule Legendary Gaming Shield Replica for LARP Cosplay Renaissance Fairs Conventions & Wall Decor | Collector Gift

NAVCRAFTS$193.670 rev

11mo ago

The Legend Of Zelda Hylian Shield 18.5 Novelty Backpack

Bioworld$66.76849 rev

1y ago

Fantasy Foam Sword Legend Master Prop Game Costume Link Sky Shield Breath of Wind Halloween Birthday Weapons (Shield Light Blue 20)

ARLEZA STORM$28.8316 rev

1y ago

What reviews say buyers love and hate about hylian shield

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“It's a good quality tin”

Value For Money12%

“Worth it”

Durability10%

“The shield is durable”

Soft Feel8%

“Very soft”

Advertised Vs Actual Product5%

“Exactly as advertised”

Weight Light5%

“The foam construction keeps it genuinely lightweight while still feeling sturdy enough for active use”

Strap/String Quality4%

“The adjustable straps provide a snug”

Size-Overall4%

“Its the right size”

Color4%

“Colors are good”

Strength3%

“sturdy”

What buyers complain about

Durability14%

“Not durable”

Quality-Overall9%

“it's very cheap”

Strength7%

“Feels flimsy”

Material Quality6%

“It is plastic”

Size-Overall4%

“Small in size”

Shape/Style4%

“they won't become straight”

Value For Money3%

“costs too much”

Hard Feel3%

“It's pretty hard for what it is”

Thickness2%

“it's about the same thickness as a cheap Halloween mask you got from the dollar bin”

Ease Of Use2%

“My only complaint is that it is very hard to open”

Top return reasons

Size-Overall18%

Material Quality17%

Quality-Overall9%

Advertised Vs Actual Product7%

Strength6%

Defective Material/Parts6%

Cushion6%

Value For Money5%

Smell3%

Weight Heavy2%

Common hylian shield questions

Is hylian shield profitable to sell on Amazon United States?: The niche generates $87K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the hylian shield niche?: 20 brands and 69 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in hylian shield?: Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.9%.
When does demand for hylian shield peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the hylian shield niche?: Listings span $5.18–$193.67; the average listing price is $53.79 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.