Hurley Swimsuits for Women
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (17.1%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible$35.48avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$11.56–$119.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+65.8%90-day search growth — must beat 0% to launch
Review moat
Good936.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$43K$43K/yr · 342K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad17.1%return rate — above 5% kills the launch gate
Is hurley swimsuits for women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hurley swimsuits for women is a $43K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hurley swimsuits for women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $35K–$44K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #928
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 86%
- Out of stock
- 8.2%
- Avg brand age
- 40 months
- Avg seller age
- 158 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
110
Top-5 brand share
88%
Top 20: 98%
Top-5 click share
8%
Top 20: 22%
Open market
24%
- Roxy56%
- Hurley9%
- O'NEILL6%
- CUPSHE2%
- Rip Curl2%
- Volcom1%
hurley swimsuits for women demand & seasonality
Weekly Amazon search volume, last 104 weeks — +65.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 6.9×
Top hurley swimsuits for women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- roxy bikini75K/yr
- hurley swimsuits for women58K/yr
- oneill bikini33K/yr
- oneill swimsuits for women47K/yr
- roxy bikini top26K/yr
- roxy bathing suits women19K/yr
- roxy one piece swimsuit14K/yr
- roxy bikini bottom19K/yr
- roxy swim top9K/yr
- roxy one piece swimsuits for women14K/yr
Top hurley swimsuits for women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roxy Womens Athletic Triangle Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Surf & Beachwear Mood Indigo Medium
Roxy$28.584.3★852 rev
Roxy Womens Beach Classics Athletic Bikini Top Anthracite 22 Small US
Roxy$34.824.3★852 rev
Roxy Womens Athletic Triangle Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Surf & Beachwear Rosebud Small
Roxy$33.684.3★852 rev
Roxy Womens Bikini Top UPF 50+ Quick-Dry Removable Pads Tiki Tri Swimsuit Top Surf & Beachwear Anthracite Small
Roxy$31.984.4★371 rev
Full Coverage Bikini Swim Bottom for Beach Pool & Water Sports
Rip Curl$34.904.3★27 rev
Newest
by launch date
Roxy Womens Floral Fiesta Two Piece Bikini Set Tiki Triangle and Side Tie Bottom 2PC Swimsuit UPF 50+ Quick-Dry Removable Pads Blue/Pink Small
Roxy$43.149 rev
Roxy Womens Athletic Triangle Top & Cheeky Scoop Bottom Bikini Set Quick-Dry UPF 50+ Adjustable Supportive Multi X-Small
Roxy$37.188 rev
Roxy Womens Athletic Triangle Top & Cheeky Scoop Bottom Bikini Set Quick-Dry UPF 50+ Adjustable Supportive Mood Indigo Multi Medium
Roxy$37.328 rev
Roxy Womens Reversible Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Pink X-Small
Roxy$32.707 rev
Roxy Womens Bikini Top UPF 50+ Quick-Dry Removable Pads Tiki Tri Swimsuit Top Surf & Beachwear Blue Combo Mix Small
Roxy$28.36371 rev
Trending
90-day click momentumRoxy Womens Athletic Triangle Top & Cheeky Scoop Bottom Bikini Set Quick-Dry UPF 50+ Adjustable Supportive Mood Indigo Multi Medium
Roxy$37.324.5★
Roxy Womens Athletic Triangle Top & Cheeky Scoop Bottom Bikini Set Quick-Dry UPF 50+ Adjustable Supportive Multi X-Small
Roxy$37.184.5★
Roxy Womens Floral Fiesta Two Piece Bikini Set Tiki Triangle and Side Tie Bottom 2PC Swimsuit UPF 50+ Quick-Dry Removable Pads Blue/Pink Small
Roxy$43.144.6★
Roxy Womens Athletic Triangle Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Surf & Beachwear Mineral Blue Medium
Roxy$36.634.3★
Roxy Womens Athletic Triangle Bikini Top UPF 50+ Quick-Dry Removable Pads Swimsuit Top Surf & Beachwear Anthracite XX-Large
Roxy$36.714.3★
What reviews say buyers love and hate about hurley swimsuits for women
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“The set is very comfortable to wear”
“Overall its really well made”
“Good quality material”
“Love the green colors”
“giving a flattering look”
“Great buy for the money”
“Highly recommend for activities”
“Adjustable straps provide support”
“The stretch fabric is comfortable”
What buyers complain about
“Too big”
“Poor quality”
“Not flattering”
“Doesnt really look like the photo”
“stretched out”
“a little short waisted”
“I also think this is a tad on the expensive side”
“Material had more give after salt water use”
“Super uncomfortable in the armpit too”
“Do not like the longer length in the back”
Top return reasons
Common hurley swimsuits for women questions
- Is hurley swimsuits for women profitable to sell on Amazon United States?
- The niche generates $43K/yr across 315 tracked products. 8 of 95 products launched in the last 360 days are still selling. 90-day search growth is +65.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the hurley swimsuits for women niche?
- 32 brands and 110 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in hurley swimsuits for women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 17.1% — above our launch gate.
- When does demand for hurley swimsuits for women peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 6.9× the quietest.
- What does it cost to enter the hurley swimsuits for women niche?
- Listings span $11.56–$119.53; the average listing price is $35.48 (sweet spot $15–$100). The average incumbent carries 936 reviews — the moat a new listing must climb.