Hurley Swimsuits for Women

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

342K

Growth, 90 days vs prior 90

+65.8%

Conversion, latest week

0.4%

Market size, estimated

$43Ka year

Peak month

June6.9× the quietest month

Top search term

roxy bikini75K searches a year

Listings sell for $35.48 on average, from $11.56 to $119.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.48 that is $0 to $4K a year per listing.

Average price

$35.48inside the $15 to $100 sweet spot

Price range

$11.56–$119.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

17.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #928 within Swimsuits & Cover Ups. It carries 936 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

93%

Out of stock, average day

8.2%

Average rank

#928in Swimsuits & Cover Ups

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

936per listing

Listings tracked

315

95 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

95

Successful launches

8Amazon's first-year sales bar

Average brand age

40 months