Hurley Swim Trunks Men
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$26.46avg listing price — sweet spot $15–$100
Growth
Great+89.2%90-day search growth — must beat 0% to launch
Price range
Great$10.45–$56.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay2,142.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 241K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Is hurley swim trunks men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hurley swim trunks men is a $49K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hurley swim trunks men market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $40K–$53K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 96%
- Out of stock
- 9.3%
- Avg brand age
- 43 months
- Avg seller age
- 149 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
68
Top-5 brand share
70%
Top 20: 92%
Top-5 click share
18%
Top 20: 46%
Open market
27%
- Hurley36%
- Quiksilver22%
- SILKWORLD5%
- maamgic4%
- Gleeease4%
- ELETOP3%
hurley swim trunks men demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.8×
Top hurley swim trunks men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hurley swim trunks men144K/yr
- mens surf shorts26K/yr
- mens board shorts long14K/yr
- mens water shorts13K/yr
- black swim shorts men13K/yr
- black swimming trunks for men14K/yr
- mens board shorts with pockets8K/yr
- mens black swim shorts5K/yr
- mens board shorts no mesh lining4K/yr
- board shorts mens with pockets951/yr
Top hurley swim trunks men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hurley Mens Phantom Eco One & Only 18in Outseam Boardshort Black 33IN
Hurley$43.794.6★73 rev
Hurley Mens Epic Ombre Volley Swim Shorts Seashore Large
Hurley$24.435.0★12 rev
Hurley Mens Denia E-Boardshorts Blue Heroic X-Large
Hurley$19.505.0★3 rev
Hurley Mens Epic Ombre E-Boardshorts Illusion Green Large
Hurley$25.204.0★5 rev
Hurley Mens Apparel Mens Phantom Cheers USA Flag 20 Boardshort Swimwear Black 34
Hurley$44.524.6★5,346 rev
Newest
by launch date
Quiksilver Mens Swimwear Regular Fit Stretchable Comfort Liner Swim Trunks Floral Design - Dusty Olive Small
Quiksilver$21.66389 rev
Hurley Mens Epic Ombre Volley Swim Shorts Seashore Large
Hurley$24.4312 rev
Hurley Mens Denia E-Boardshorts Blue Heroic X-Large
Hurley$19.503 rev
Hurley Mens Epic Ombre E-Boardshorts Illusion Green Large
Hurley$25.205 rev
STICKON Mens Swim Trunks Quick Dry Beach Board Shorts Bathing Suit with Zipper Pockets - No Mesh Liner Black L
STICKON$15.05129 rev
Trending
90-day click momentum
Hurley Mens Phantom Naturals Tailgate 18in Outseam Boardshort Worker Blue 32IN
Hurley$42.854.6★
Quiksilver Mens Swimwear Regular Fit Stretchable Comfort Liner Swim Trunks Floral Design - Dusty Olive Small
Quiksilver$21.664.6★
Hurley Mens Denia E-Boardshorts Blue Heroic X-Large
Hurley$19.505.0★
Quiksilver Mens Swimwear Regular Fit Stretchable Comfort Liner Swim Trunks Striped Design - Black Small
Quiksilver$22.524.6★
Hurley Mens Phantom Eco One & Only 18in Outseam Boardshort Ion Grey 32IN
Hurley$38.964.6★
What reviews say buyers love and hate about hurley swim trunks men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“These swim trunks were very good quality”
“Super comfortable”
“Best price”
“Love the material”
“Dries fast”
“They also have functional pockets”
“the stylish appearance makes it a great value”
“Exactly as described”
“Good for any water”
What buyers complain about
“Way too big”
“Cheap”
“False advertisement”
“Cheap material”
“not thick at all”
“They are quite expensive at $49 retail value”
“Won't stay up”
“Just tried them on and the draw string broke very thin material and stitching”
“stitching not great”
“And the lining is terrible”
Top return reasons
Common hurley swim trunks men questions
- Is hurley swim trunks men profitable to sell on Amazon United States?
- The niche generates $49K/yr across 136 tracked products. 12 of 24 products launched in the last 360 days are still selling. 90-day search growth is +89.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hurley swim trunks men niche?
- 39 brands and 68 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in hurley swim trunks men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 7.2% — above our launch gate.
- When does demand for hurley swim trunks men peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.8× the quietest.
- What does it cost to enter the hurley swim trunks men niche?
- Listings span $10.45–$56.31; the average listing price is $26.46 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.