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53

Hurley Shorts for Men

Worth a look

Shows a sweet-spot price point ($30.79 avg), but weak search conversion (0.4%) keeps it on the watch list.

Market size 30Growth 88Conversion 6Competition 93Returns 16Price range 95Avg price 95Brand share 29Review moat 47Quality gap 48

Avg price

Incredible$30.79

avg listing price — sweet spot $15–$100

Price range

Incredible$16.01–$64.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great22%

top-5 click share — an open shelf

Growth

Great+93.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,809.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$135K

$135K/yr · 994K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Is hurley shorts for men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hurley shorts for men is a $135K/yr Amazon United States market (994K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hurley shorts for men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$123K–$154K
units × avg price
Conversion rate
0.4%
Avg BSR
#958
Page quality
0%
Prime
96%
Sponsored
87%
Out of stock
3.7%
Avg brand age
44 months
Avg seller age
146 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

87

Top-5 brand share

88%

Top 20: 99%

Top-5 click share

22%

Top 20: 51%

Open market

11%

  • Quiksilver55%
  • Hurley18%
  • Volcom7%
  • AIRDYNAM5%
  • O'NEILL3%
  • CQR2%
  • Open — no brand owns it (19 brands, 11%)

hurley shorts for men demand & seasonality

Weekly Amazon search volume, last 64 weeks — +93.6% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Top hurley shorts for men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • hurley shorts for men272K/yr
  • mens hybrid shorts98K/yr
  • quicksilver shorts mens79K/yr
  • mens hurley shorts61K/yr
  • hybrid shorts men56K/yr
  • oneill hybrid shorts men43K/yr
  • hurley shorts51K/yr
  • billabong shorts for men54K/yr
  • rvca shorts men49K/yr
  • hurley mens shorts32K/yr
All search terms

Top hurley shorts for men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$5K6%$8K8%$11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about hurley shorts for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fitment is accurate”

Comfort-Overall17%

“Comfortable and stylish”

Quality-Overall11%

“The build quality is solid”

Color5%

“The color is accurate”

Weight Light5%

“the fabric is lightweight”

Value For Money5%

“Good for the price”

Material Quality4%

“good quality material”

Pockets/Compartments4%

“The pockets are useful”

Stretchability/Expandability/Elasticity3%

“stretchable”

Quick Drying2%

“Dry quick”

What buyers complain about

Size-Overall23%

“Tighter than expected”

Pockets/Compartments9%

“then the pockets will get messed up”

Quality-Overall6%

“Ill move onto a better quality pair”

Color5%

“Color is deceiving”

Thickness3%

“A tad thicker than most board shorts”

Material Quality3%

“Very cheap material”

Waist Fit3%

“they're too loose around the waist, and both legs and pockets are too narrow”

Value For Money3%

“Little more expensive than I would have hoped”

Stitch/Finish/Polish3%

“Low quality stitching”

Stretchability/Expandability/Elasticity2%

“No stretch, the dark grey ended up being some type of crisscross pattern that doesn't look like the picture at all”

Top return reasons

Size-Overall46%
Waist Fit21%
Length8%
Material Quality4%
Inseam Fit4%
Thigh Fit3%
Color3%
Advertised Vs Actual Product2%
Hip Fit2%
Thin1%

Common hurley shorts for men questions

Is hurley shorts for men profitable to sell on Amazon United States?
The niche generates $135K/yr across 112 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +93.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the hurley shorts for men niche?
25 brands and 87 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in hurley shorts for men?
Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Quality-Overall. The return rate is 7.6% — above our launch gate.
When does demand for hurley shorts for men peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 6.3× the quietest.
What does it cost to enter the hurley shorts for men niche?
Listings span $16.01–$64.02; the average listing price is $30.79 (sweet spot $15–$100). The average incumbent carries 1,810 reviews — the moat a new listing must climb.