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Hurley Shorts for Men

Maybe

Products sell for $30.79 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Hurley Shorts for Men is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$135K/yr994K searches / yr
90-day growth
+93.6%search demand this quarter
Competition
22%top-5 click share · 25 brands · 87 sellers

Flapen Score

Hurley Shorts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hurley Shorts for Men is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hurley Shorts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hurley Shorts for Men 994K times last year and spent an estimated $135K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 994K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +93.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
994K
Growth, 90 days vs prior 90
+93.6%
Conversion, latest week
0.4%
Market size, estimated
$135Ka year
Peak month
July6.3× the quietest month
Top search term
hurley shorts for men272K searches a year

02 · Price

A sale here is worth $30.79.

Listings sell for $30.79 on average, from $16.01 to $64.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $30.79 that is $0 to $3K a year per listing.

Average price
$30.79inside the $15 to $100 sweet spot
Price range
$16.01–$64.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #958 within Swim. It carries 1,810 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
3.7%
Average rank
#958in Swim
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,810per listing
Listings tracked
112

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hurley Shorts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

87

Top-5 brand share

88%

Top 20: 99%

Top-5 click share

22%

Top 20: 51%

Open market

11%

  • Quiksilver55%
  • Hurley18%
  • Volcom7%
  • AIRDYNAM5%
  • O'NEILL3%
  • CQR2%
  • Open — no brand owns it (19 brands, 11%)

Demand

Hurley Shorts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Search terms

Top Hurley Shorts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hurley shorts for men272K/yr
  • mens hybrid shorts98K/yr
  • quicksilver shorts mens79K/yr
  • mens hurley shorts61K/yr
  • hybrid shorts men56K/yr
  • oneill hybrid shorts men43K/yr
  • hurley shorts51K/yr
  • billabong shorts for men54K/yr
  • rvca shorts men49K/yr
  • hurley mens shorts32K/yr

Reviews and returns

What reviews say buyers love and hate about Hurley Shorts for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.05

Tighter than expected

Runs large

poor fit

Pockets/Compartments9%−0.11

then the pockets will get messed up

Pockets too shallow

Small Pockets

Quality-Overall6%+0.24

Ill move onto a better quality pair

CHEAP product

Low quality

Color5%+0.39

Color is deceiving

I did not order pink

different color this time

Thickness3%−0.01

A tad thicker than most board shorts

Would not recommend if you are thicker than average

Material is so thin and plastic like

Love

Size-Overall21%−0.05

Fitment is accurate

Fit is as expected

Excellent Fit

Comfort-Overall17%+1.76

Comfortable and stylish

The comfort level is top-notch

Comfortable to wear and looks good

Quality-Overall11%+0.24

The build quality is solid

seem to be well made

Great quality

Color5%+0.39

The color is accurate

Love the color

The black color looks great

Weight Light5%+0.43

the fabric is lightweight

Lightweight & true size

Lightweight and good

Return

7.6% Return rate 86% Fixable by listing

Size-Overall46%▇▇▇███

Tighter than expected

Runs large

poor fit

Waist Fit21%██▇▇▇▇

they're too loose around the waist, and both legs and pockets are too narrow

The waist on these shirts are HUGE

You really dont make anything smaller than a 32 waist

Length8%▆███▇▇
Material Quality4%▅████▅

Very cheap material

the material is not a stretchy as my old pairs

More like canvas than linen

Inseam Fit4%▇▇█▇▇▇

FAQ

Common Hurley Shorts for Men questions

Answered from the same tracked data.