Is hurley shirts for men profitable to sell on Amazon United States?

The niche generates $347K/yr across 266 tracked products. 17 of 49 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the hurley shirts for men niche?

42 brands and 127 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in hurley shirts for men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.2% — above our launch gate.

When does demand for hurley shirts for men peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the hurley shirts for men niche?

Listings span $10.20–$48.21; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.

Hurley Shirts for Men

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Competition

Incredible10%

top-5 click share — an open shelf

Avg price

Incredible$23.73

avg listing price — sweet spot $15–$100

Price range

Great$10.20–$48.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,261.37

avg incumbent reviews — the moat a new listing must climb

Growth

Good+26.6%

90-day search growth — must beat 0% to launch

Market size

Good$347K

$347K/yr · 1.8M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is hurley shirts for men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hurley shirts for men is a $347K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hurley shirts for men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $297K–$356K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,487
Page quality: 0%
Prime: 98%
Sponsored: 79%
Out of stock: 7.0%
Avg brand age: 44 months
Avg seller age: 138 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

127

Top-5 brand share

87%

Top 20: 97%

Top-5 click share

10%

Top 20: 28%

Open market

17%

Hurley49%
Quiksilver17%
Billabong7%
RVCA6%
Costa Del Mar2%
HUK1%
Open — no brand owns it (36 brands, 17%)

hurley shirts for men demand & seasonality

Weekly Amazon search volume, last 74 weeks — +26.6% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top hurley shirts for men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hurley296K/yr +18.2%0.1% conv.
hurley hats for men239K/yr +17.6%1.4% conv.
hurley shirts for men235K/yr +24.2%0.7% conv.
rvca shirts for men178K/yr +27.9%0.4% conv.
quicksilver tshirt for men98K/yr +54.2%0.3% conv.
billabong shirts for men126K/yr +10.4%0.4% conv.
rvca128K/yr +15.4%0.1% conv.
hurley hat76K/yr +53.8%1.2% conv.
hurley t shirts for men62K/yr +40.8%0.9% conv.
quiksilver shirts for men39K/yr +66.9%0.1% conv.

All search terms

Top hurley shirts for men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hurley Mens League Dri-Fit Snapback Baseball Cap Black One Size

Hurley$21.294.4★2,120 rev

Hurley Mens Caps - Del Mar Mesh Panel Baseball Cap Trucker Hat - Snap Back Hats for Men Cool Grey Heather

Hurley$26.554.7★869 rev

Quiksilver Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Eclipse Large

Quiksilver$19.964.6★255 rev

Hurley Mens 2 Pack Crewneck SS Tee Shirt Black/Green Large

Hurley$16.914.2★261 rev

Hurley Mens Baseball Cap - Moisture Wicking Flexfit Curved Bill Fitted Baseball Hats for Men Size Small-Medium Magic Ember

Hurley$25.934.4★2,014 rev

Newest

by launch date

Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large

Billabong$17.1625 rev

3mo ago

Hurley Mens Birds of Paradise Short Sleeve T-Shirt Tropic Black L

Hurley$24.61236 rev

12mo ago

Hurley Mens Iconic Short Sleeve T-Shirt Black Icon L

Hurley$24.97236 rev

12mo ago

Quiksilver Mens Regular Fit Premium Cotton Woven Short Sleeve Button Up Casual Shirt Jade Grey XX-Large

Quiksilver$27.13104 rev

1y ago

Quiksilver Mens Swimwear Regular Fit UPF 50 Short Sleeve Sun Tee Rash Guard Shirt Forest Green XX-Large

Quiksilver$18.66183 rev

1y ago

What reviews say buyers love and hate about hurley shirts for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“It fits as expected”

Quality-Overall17%

“Excellent quality”

Comfort-Overall9%

“comfortable and breathable”

Color5%

“Accurate colors”

Material Quality5%

“Great material”

Value For Money4%

“Great value”

Soft Feel3%

“soft materials”

Shape/Style3%

“Flattering”

Advertised Vs Actual Product2%

“Just as described and fits perfectly”

Weight Light2%

“It's lightweight”

What buyers complain about

Size-Overall27%

“Size down”

Quality-Overall10%

“Poor quality”

Material Quality7%

“Weird material weird fit”

Color4%

“weird color”

Wrinkles3%

“After washing and low heat tumble drying item remains wrinkled”

Advertised Vs Actual Product3%

“The looks in the ad are deceiving”

Value For Money3%

“cost went up to an unreasonable price”

Stretchability/Expandability/Elasticity2%

“Bottoms run a little small and do not have much stretch along the seams, can be a little difficult to get on and off”

Thickness2%

“It is thick”

Durability2%

“makes ripping sounds from seams even though fitted firmly once on”

Top return reasons

Size-Overall55%

Length6%

Chest Fit6%