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Hunting Hat

Fail

The top 5 brands take 95% of clicks, so Hunting Hat is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$89K/yr214K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
23%top-5 click share · 16 brands · 60 sellers

Flapen Score

Hunting Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hunting Hat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hunting Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Hunting Hat 214K times last year and spent an estimated $89K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
1.8%
Market size, estimated
$89Ka year
Peak month
December4.4× the quietest month
Top search term
vortex hat89K searches a year

02 · Price

A sale here is worth $23.70.

Listings sell for $23.70 on average, from $10.07 to $44.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.70 that is $0 to $2K a year per listing.

Average price
$23.70inside the $15 to $100 sweet spot
Price range
$10.07–$44.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #5,280 within Baseball Caps. It carries 1,374 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
3.5%
Average rank
#5,280in Baseball Caps
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,374per listing
Listings tracked
70

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Hunting Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

60

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

23%

Top 20: 65%

Open market

4%

  • Brand 179%
  • Brand 210%
  • Brand 34%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (10 brands, 4%)

Demand

Hunting Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Hunting Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vortex hat89K/yr
  • magpul hat42K/yr
  • vortex hats for men46K/yr
  • vortex hats14K/yr
  • mtn ops hat7K/yr
  • magpul hats for men6K/yr
  • vortex cap5K/yr
  • vortex optics hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Hunting Hat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hunting Hat questions

Answered from the same tracked data.