Hunting Boots

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $586K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

0.6%

Market size, estimated

$586Ka year

Peak month

November8.2× the quietest month

Top search term

rubber boots for men371K searches a year

Listings sell for $40.25 on average, from $16.79 to $145.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $40.25 that is $10K to $20K a year per listing.

Average price

$40.25inside the $15 to $100 sweet spot

Price range

$16.79–$145.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$10K–$20K

Returns

6.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Shoes. It carries 2,751 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#65in Shoes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,751per listing

Listings tracked

51

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

61 months