Is hummingbird necklace profitable to sell on Amazon United States?

The niche generates $89K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Skip it (49/100).

How competitive is the hummingbird necklace niche?

15 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in hummingbird necklace?

Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Size-Overall. The return rate is 3.0%.

When does demand for hummingbird necklace peak?

Demand peaks in May–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the hummingbird necklace niche?

Listings span $8.65–$40.46; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.

Hummingbird Necklace

Skip it

A small market ($89K/yr) — this niche doesn't clear our bar today.

Review moat

Great231.78

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.65–$40.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.33

avg listing price — sweet spot $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$89K

$89K/yr · 307K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

Is hummingbird necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hummingbird necklace is a $89K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Dec. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hummingbird necklace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $98K–$131K; units × avg price
Conversion rate: 1.8%
Avg BSR: #9,968
Page quality: 0%
Prime: 96%
Sponsored: 83%
Out of stock: 2.7%
Avg brand age: 37 months
Avg seller age: 185 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

23%

SUPAC33%
Vurotry14%
Yinplsmemory12%
HANLI8%
Gonashow5%
Generic5%

hummingbird necklace demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top hummingbird necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hummingbird necklace99K/yr +21.6%1.5% conv.
bird necklace38K/yr +28.8%0.4% conv.
hummingbird jewelry38K/yr +48.4%0.3% conv.
hummingbird jewelry for women28K/yr +34.3%0.4% conv.
hummingbird necklaces for women30K/yr -4.7%1.4% conv.
bird necklaces for women16K/yr +14.8%0.3% conv.
humming bird necklace10K/yr +94.8%0.9% conv.
hummingbird pendant11K/yr +56.2%0.5% conv.
humming bird jewelry7K/yr +42.6%0.4% conv.
gold hummingbird necklace7K/yr +15.0%0.9% conv.

All search terms

Top hummingbird necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vintage Hummingbird Floral Pattern Round Necklace Time Gem Glass Alloy Fashion Pendant For Women Retro Style Elegant Jewelry Accessory - Christmas or Birthday Gift

SUPAC$20.904.6★22 rev

Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One

Yinplsmemory$16.904.6★1,053 rev

HANLI 14K Gold Plated Hummingbird Necklace for Women - Dainty Bird Charm Jewelry for Women

HANLI$12.814.7★485 rev

Vurotry Hummingbird Necklaces for Women Colorful bird Jewelry (Colorful)

Vurotry$9.903.7★55 rev

Vurotry Hummingbird Necklaces for Women Colorful bird Jewelry (Colorful2)

Vurotry$9.653.7★55 rev

Newest

by launch date

Baydurcan Hummingbird Necklace Hummingbird Gifts for Women Colorful Bird Gifts for Bird Lover

Baydurcan$9.9722 rev

3mo ago

Plenky Gold Necklace -14K Gold Plated Hummingbird Necklace for Women Dainty Simple Jewelry Gifts

Plenky$13.502 rev

4mo ago

Vurotry Hummingbird Necklaces for Women Colorful bird Jewelry (Colorful2)

Vurotry$9.6555 rev

7mo ago

crataly Enamel Hummingbird Necklaces For Women-Gold Plated Bird Necklace For Valentines Day Mothers Day Christmas Birthday Gifts

crataly$9.9239 rev

9mo ago

Stunning Hummingbird Pendant Necklace - Two Humming Birds Searching for Flower - Fashionable Alloy Jewelry with Delicate Details - Birthday Party Gift Idea for Her (Floral Pattern Bronze Necklace)

SUPAC$20.1741 rev

10mo ago

What reviews say buyers love and hate about hummingbird necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“But the colors are beautiful”

Value For Money13%

“Cheap price cheap looking”

Weight Light11%

“Lightweight”

Advertised Vs Actual Product8%

“As advertised”

Quality-Overall7%

“Looks well made”

Gifting Purpose5%

“This items was a gift”

Weight Heavy3%

“Heavy”

Chain/Key Quality3%

“A beautiful necklace”

Size-Overall2%

“the size of the hummingbird is perfect”

Material Quality2%

“the quality of the acrylic is perfect”

What buyers complain about

Material Quality22%

“Plastic”

Advertised Vs Actual Product17%

“Pictures of product are deceiving”

Size-Overall16%

“bird is too small”

Quality-Overall12%

“Poor Quality”

Chain/Key Quality6%

“Bad chain, breaks almost instantly”

Value For Money5%

“looks way more expensive than it is”

Durability2%

“Broke several times”

Print Quality2%

“Cheap computer print on it”

Weight Heavy2%

“They are too big and heavy”

Ease Of Use2%

“having to drill it out was not easy either with messing threats up”

Top return reasons

Size-Overall32%

Material Quality15%

Advertised Vs Actual Product13%

Quality-Overall12%

Chain/Key Quality5%

Defective Material/Parts3%