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Hummingbird Necklace

Fail

Shoppers spend an estimated $89K a year here, so Hummingbird Necklace is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$89K/yr307K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
56%top-5 click share · 15 brands · 18 sellers

Flapen Score

Hummingbird Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hummingbird Necklace is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hummingbird Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Hummingbird Necklace 307K times last year and spent an estimated $89K. The top 5 brands take 72% of clicks. Demand peaks in May–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
1.8%
Market size, estimated
$89Ka year
Peak month
December2.7× the quietest month
Top search term
hummingbird necklace99K searches a year

02 · Price

A sale here is worth $16.33.

Listings sell for $16.33 on average, from $8.65 to $40.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.33 that is $2K to $4K a year per listing.

Average price
$16.33inside the $15 to $100 sweet spot
Price range
$8.65–$40.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #9,968 within Pendant Necklaces. It carries 232 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
2.7%
Average rank
#9,968in Pendant Necklaces
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
232per listing
Listings tracked
23

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hummingbird Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

23%

  • Brand 133%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Hummingbird Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Hummingbird Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hummingbird necklace99K/yr
  • bird necklace38K/yr
  • hummingbird jewelry38K/yr
  • hummingbird jewelry for women28K/yr
  • hummingbird necklaces for women30K/yr
  • bird necklaces for women16K/yr
  • humming bird necklace10K/yr
  • hummingbird pendant11K/yr
  • humming bird jewelry7K/yr
  • gold hummingbird necklace7K/yr

Reviews and returns

What reviews say buyers love and hate about Hummingbird Necklace

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
22%of negative reviews mention “Material Quality”
3.0%of orders come back
“Plastic”
A buyer, on “Material Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hummingbird Necklace questions

Answered from the same tracked data.