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Hulk Mask

Fail

The top 5 brands take 93% of clicks, so Hulk Mask is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$82K/yr86K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 49 sellers

Flapen Score

Hulk Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hulk Mask is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hulk Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Hulk Mask 86K times last year and spent an estimated $82K. The top 5 brands take 93% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
6.0%
Market size, estimated
$82Ka year
Peak month
October7.2× the quietest month
Top search term
hulk mask53K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $7.77 to $25.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.80 that is $4K to $8K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$7.77–$25.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #351 within Boys. It carries 826 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#351in Boys
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
826per listing
Listings tracked
13

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hulk Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

49

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Brand 161%
  • Brand 218%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Hulk Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Hulk Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hulk mask53K/yr
  • hulk mask for kids 3-57K/yr
  • hulk mask adult12K/yr
  • red hulk mask5K/yr
  • hulk mask kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Hulk Mask

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
27%of negative reviews mention “Strap/String Quality”
2.3%of orders come back
“The straps keep falling off”
A buyer, on “Strap/String Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hulk Mask questions

Answered from the same tracked data.