Is hulk costume profitable to sell on Amazon United States?

The niche generates $428K/yr across 55 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the hulk costume niche?

17 brands and 72 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in hulk costume?

Top complaints mined from reviews: Strap/String Quality, Size-Overall, Quality-Overall. The return rate is 3.2%.

When does demand for hulk costume peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.

What does it cost to enter the hulk costume niche?

Listings span $8.84–$80.46; the average listing price is $29.33 (sweet spot $15–$100). The average incumbent carries 2,053 reviews — the moat a new listing must climb.

Hulk Costume

Worth a look

Shows a sweet-spot price point ($29.33 avg), but soft demand (-1.8% this quarter) keeps it on the watch list.

Avg price

Incredible$29.33

avg listing price — sweet spot $15–$100

Price range

Great$8.84–$80.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Market size

Good$428K

$428K/yr · 649K searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Review moat

Okay2,052.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Is hulk costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hulk costume is a $428K/yr Amazon United States market (649K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hulk costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $293K–$367K; units × avg price
Conversion rate: 2.3%
Avg BSR: #997
Page quality: 0%
Prime: 91%
Sponsored: 71%
Out of stock: 18.9%
Avg brand age: 46 months
Avg seller age: 144 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

31%

Top 20: 69%

Open market

12%

Marvel38%
Jazwares Costume Play20%
D.O.T13%
Disney8%
Rubies5%
Teuevayl4%
Open — no brand owns it (11 brands, 12%)

hulk costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.6×

Open Trend

Top hulk costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hulk costume128K/yr +30.6%1.1% conv.
hulk costume kids223K/yr -29.3%1.5% conv.
hulk mask53K/yr -10.5%5.1% conv.
hulk costume 4t39K/yr -19.6%2.0% conv.
toddler hulk costume29K/yr +26.0%1.7% conv.
hulk costume 5t29K/yr -7.3%2.3% conv.
hulk costume 3t21K/yr -19.4%1.4% conv.
kids hulk costume12K/yr +18.8%1.9% conv.
hulk toddler costume22K/yr +21.3%1.9% conv.
disfraz de hulk para nio10K/yr +10.1%0.4% conv.

All search terms

Top hulk costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Hulk Official Youth Halloween Costume - Premium Quality Padded Jumpsuit with Plastic Mask (Size Small) Green

Jazwares Costume Play$43.484.6★428 rev

Marvel Hulk Hero Mask Toys Classic Design Inspired By Avengers Endgame For Kids Ages 5 and Up

Marvel$10.164.8★720 rev

Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years

Disney$21.644.7★129 rev

Marvel Hulk Official Youth Halloween Costume - Premium Quality Fabric Jumpsuit with Printed Design and Plastic Mask (Medium) Green

Jazwares Costume Play$25.634.6★209 rev

D.O.T Boys Superhero Pajamas 2 Piece Toddler Kids Long Sleeve Top and Pants Snug Fit Pjs Sets Cotton Sleepwear 2-7T (US Age 7 Years Hulk)

D.O.T$20.974.4★167 rev

Newest

by launch date

Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids HULK SMASH 8

Marvel$15.803,269 rev

2mo ago

Disney Marvel Avengers Superhero Hulk Boys Swim Set Boy Two Piece Swimsuit Elastic Green Bathing Suit Long Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk Little Boy Clothes UPF 50+ 4-5 Years

Disney$21.64129 rev

7mo ago

Mens Classic Hulk Costume | Superhero Padded Muscle Jumpsuit with Mask and Gloves for Halloween Birthday Parties Standard

Fun Costumes$55.562 rev

7mo ago

AmazingSea Boys Suit Husky Suits Set for Boys Black Size 12

AmazingSea$66.10807 rev

1y ago

D.O.T Boys Superhero Pajamas 2 Piece Toddler Kids Long Sleeve Top and Pants Snug Fit Pjs Sets Cotton Sleepwear 2-7T (US Age 7 Years Hulk)

D.O.T$20.97167 rev

1y ago

What reviews say buyers love and hate about hulk costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“It is very well made & so detailed”

Size-Overall14%

“The fit is good for a variety of sizes”

Fun/Entertainment Experience14%

“Fun for costumes”

Gifting Purpose7%

“Quality gift”

Value For Money6%

“Good value”

Material Quality5%

“The material is good quality and comfortable, and the size fits perfectly”

Durability4%

“they wont tear up easily”

Soft Feel3%

“The material feels soft against the skin”

Comfort-Overall3%

“very comfortable”

Safety Standards3%

“Be safe and well”

What buyers complain about

Strap/String Quality15%

“The straps keep falling off”

Size-Overall13%

“Runs very small”

Quality-Overall8%

“I do think its a little pricey for the quality”

Material Quality4%

“The material is made from plastic so it does feel slightly cheap”

Comfort-Overall4%

“Not comfortable on my kids face”

Value For Money4%

“Basically, we got ripped off on the price”

Advertised Vs Actual Product3%

“misleading”

Allergies3%

“My son is allergic to dogs and cats”

Stretchability/Expandability/Elasticity3%

“Elastic band doesnt stay on”

Durability3%

“Foam has started to come apart a little”

Top return reasons

Size-Overall68%

Material Quality5%

Quality-Overall4%

Advertised Vs Actual Product3%

Product Condition3%

Value For Money2%

Length2%

Strap/String Quality2%

Waist Fit1%

Comfort-Overall1%

Common hulk costume questions

Is hulk costume profitable to sell on Amazon United States?: The niche generates $428K/yr across 55 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the hulk costume niche?: 17 brands and 72 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in hulk costume?: Top complaints mined from reviews: Strap/String Quality, Size-Overall, Quality-Overall. The return rate is 3.2%.
When does demand for hulk costume peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.
What does it cost to enter the hulk costume niche?: Listings span $8.84–$80.46; the average listing price is $29.33 (sweet spot $15–$100). The average incumbent carries 2,053 reviews — the moat a new listing must climb.