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Hulk Backpack

Fail

Shoppers spend an estimated $15K a year here, so Hulk Backpack is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$15K/yr61K searches / yr
90-day growth
+62.5%search demand this quarter
Competition
43%top-5 click share · 22 brands · 69 sellers

Flapen Score

Hulk Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hulk Backpack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hulk Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Hulk Backpack 61K times last year and spent an estimated $15K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+62.5%
Conversion, latest week
0.6%
Market size, estimated
$15Ka year
Peak month
August10.2× the quietest month
Top search term
hulk backpack43K searches a year

02 · Price

A sale here is worth $38.17.

Listings sell for $38.17 on average, from $14.45 to $112.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.17 that is $0 to $4K a year per listing.

Average price
$38.17inside the $15 to $100 sweet spot
Price range
$14.45–$112.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,742 within Backpacks. It carries 1,110 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
12.7%
Average rank
#1,742in Backpacks
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,110per listing
Listings tracked
39

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Hulk Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

69

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

43%

Top 20: 84%

Open market

25%

  • Brand 136%
  • Brand 218%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Hulk Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 10.2×

Search terms

Top Hulk Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hulk backpack43K/yr
  • hulk bag6K/yr
  • hulk bookbag5K/yr
  • hulk backpack for boys 4-66K/yr

Reviews and returns

What reviews say buyers love and hate about Hulk Backpack

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
4.3%of orders come back
“The size isn't what I expected”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hulk Backpack questions

Answered from the same tracked data.