Huk Boots Women

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $610K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

0.5%

Market size, estimated

$610Ka year

Peak month

November3.3× the quietest month

Top search term

xtratuf boots women682K searches a year

Listings sell for $73.35 on average, from $19.02 to $147.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $73.35 that is $0 to $7K a year per listing.

Average price

$73.35inside the $15 to $100 sweet spot

Price range

$19.02–$147.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

10.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #242 within Boots. It carries 1,558 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

94%

Out of stock, average day

5.9%

Average rank

#242in Boots

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,558per listing

Listings tracked

86

23 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months