Hugo Boss Cap

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

395K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

0.4%

Market size, estimated

$47Ka year

Peak month

December1.5× the quietest month

Top search term

gorra boss52K searches a year

Listings sell for $29.48 on average, from $14.00 to $60.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.48 that is $0 to $3K a year per listing.

Average price

$29.48inside the $15 to $100 sweet spot

Price range

$14.00–$60.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.7%of orders · Amazon United States median 2.1%

51% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #7,910 within Baseball Caps. It carries 563 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

81%

Out of stock, average day

28.9%

Average rank

#7,910in Baseball Caps

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

563per listing

Listings tracked

67

20 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

8Amazon's first-year sales bar

Average brand age

44 months