Hugh Hefner Costume

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

290K

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

0.9%

Market size, estimated

$87Ka year

Peak month

October50.5× the quietest month

Top search term

hugh hefner robe58K searches a year

Listings sell for $33.48 on average, from $21.40 to $49.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $33.48 that is $0 to $3K a year per listing.

Average price

$33.48inside the $15 to $100 sweet spot

Price range

$21.40–$49.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

11.4%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #1,432 within Robes, Capes & Jackets. It carries 234 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

17.9%

Average rank

#1,432in Robes, Capes & Jackets

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

234per listing

Listings tracked

25

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months