Huggies Skin Essentials Diapers Size 2

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

14.1%

Market size, estimated

$54Ka year

Top search term

huggies skin essentials diapers size 215K searches a year

Listings sell for $22.23 on average, from $18.33 to $27.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.23 that is $2K to $6K a year per listing.

Average price

$22.23inside the $15 to $100 sweet spot

Price range

$18.33–$27.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

9.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #460 within Baby Boys. It carries 81 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#460in Baby Boys

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

81per listing

Listings tracked

9

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months