Huggies Size 6

Shoppers searched for this 460K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

460K

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

14.9%

Market size, estimated

$2.1Ma year

Top search term

huggies size 6327K searches a year

Listings sell for $30.05 on average, from $15.93 to $52.60. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $30.05 that is $180K to $240K a year per listing.

Average price

$30.05inside the $15 to $100 sweet spot

Price range

$15.93–$52.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$180K–$240K

Returns

0.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #196 within Baby Boys. It carries 13,297 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#196in Baby Boys

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

13,297per listing

Listings tracked

18

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months