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Huggies Size 2

Pass

Huggies Size 2 scores 65 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +0.2% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
65
65 / 100Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$1.8M/yr638K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
38%top-5 click share · 9 brands · 61 sellers

Flapen Score

Huggies Size 2 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Huggies Size 2 is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Huggies Size 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Huggies Size 2 638K times last year and spent an estimated $1.8M. The top 5 brands take 93% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
638K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
13.0%
Market size, estimated
$1.8Ma year
Top search term
huggies size 2430K searches a year

02 · Price

A sale here is worth $22.29.

Listings sell for $22.29 on average, from $6.50 to $50.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $22.29 that is $45K to $56K a year per listing.

Average price
$22.29inside the $15 to $100 sweet spot
Price range
$6.50–$50.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$45K–$56K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #240 within Baby Boys. It carries 8,918 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#240in Baby Boys
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
8,918per listing
Listings tracked
34

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Huggies Size 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

61

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 87%

Open market

5%

  • Brand 172%
  • Brand 210%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Huggies Size 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1× · 10 of 12 months tracked

Search terms

Top Huggies Size 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • huggies size 2430K/yr
  • huggies diapers size 250K/yr
  • huggies size 2 diapers38K/yr
  • size 2 diapers huggies19K/yr
  • huggies little snugglers size 218K/yr
  • size 2 huggies9K/yr
  • huggies 211K/yr
  • size 2 huggies diapers13K/yr
  • diapers size 2 huggies8K/yr
  • huggies size 2 little snugglers6K/yr

Reviews and returns

What reviews say buyers love and hate about Huggies Size 2

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
11%of negative reviews mention “Allergies”
0.8%of orders come back
“My son has a horrible rash”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common Huggies Size 2 questions

Answered from the same tracked data.