Huggies Size 2

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

638K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

13.0%

Market size, estimated

$1.8Ma year

Top search term

huggies size 2430K searches a year

Listings sell for $22.29 on average, from $6.50 to $50.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $22.29 that is $45K to $56K a year per listing.

Average price

$22.29inside the $15 to $100 sweet spot

Price range

$6.50–$50.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$45K–$56K

Returns

0.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #240 within Baby Boys. It carries 8,918 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#240in Baby Boys

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

8,918per listing

Listings tracked

34

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months